Samsung Hopes the Galaxy S20 FE will be Apple's Next Big Rival

Samsung announced its new Galaxy S20 FE this month with a surprisingly affordable price point of $999 for 4G and $1,149 for 5G. The flagship smartphone is packed full of premium and mid-range features, using the Snapdragon 865 chipset used in the original S20 series and including a 6.5-inch Super AMOLED screen and a resolution of 2400×1080 pixels and 407ppi. It also comes with 128GB of onboard storage, a pro-grade rear triple camera with 3x optical zoom, a 32MP selfie camera, a 4,500mAh battery and a range of sensors: Optical Fingerprint sensor, Accelerometer, Barometer, Gyro sensor, Geomagnetic sensor, Hall sensor, Proximity sensor and Ambient Light Sensor. Ahead of its launch, Samsung Vice-President of IT and Mobile Gary McGregor said customers are moving away from Apple devices and are becoming savvier with their tech buying patterns, ahead of the Samsung Galaxy S20 FE launch earlier in October. The sub $1000 mid-tier smartphone is the perfect device for users wanting the premium experience for a cheaper price point, says McGregor. Samsung is also hoping the roll-out of the S20 FE will encourage users to jump onto the Samsung technology eco-system and upgrade f rom their existing suite of Apple products. “It will give people a taste and will well and truly be an entry into the Samsung ecosystem and all its products,” McGregor wtold ChannelNews. “Especially in the last six months, people are becoming more knowledgeable with technology and doing their research into different companies now that the lines between life and work are blurred with work from home.” He added: “More and more we are seeing users moving away f rom Apple in favour of Android. People are realising our tech is seamless, and not in such a small pocket like Apple is.” “What is new in Apple and many other devices have been in Samsung devices for some time.” McGregor also explained Samsung is moving away from entry-level phones in the sub $200 market, favouring the more “premium play” devices. “We stopped selling $99 and $149 smartphones as the experience was nothing compared to our premium phones,” McGregor said. With the arrival of the affordable 4G and 5G Galaxy S20 FE phones, McGregor is confident more customers will make the switch to Samsung. “There are millions of customers sitting there waiting to upgrade,” he said.

The S20 FE will come in six different colours and includes flagship features such as a 12MP main lens on the main camera, a 32MP on the selfie camera, WiFi 6, Bluetooth 5.0, NFC and a 4,500mAh battery with 15W charging.