Brand Of The Year

SAMSUNG By: David Richards Samsung is one of the biggest technology brands in the world and you have to give it credit: The South Korean company's brand and marketing prowess - along with the technology they pack into their products - unlike many brands, is actually made by Samsung. Whether it be its new NEO QLED TVs or the new Samsung S21 smartphone, or even its latest appliances, the big difference is the products are Samsungmanufactured and designed technology - from OLED screens to its own powerful processors. This is a company that excels whether it be with smart watches, in-ear Galaxy buds or Samsung's latest generation of 5G smartphones and tablets, that in most cases can be linked to communicate with each other, creating a unique ecosystem. In the whitegoods space, Samsung's appliances are also creating benchmarks that Chinese brands love to copy. Today, Samsung is the benchmark in Australia across multiple consumer electronics and appliance brands.