Peloton Rival Makes Big Aussie Fitness Push
Global fitness company iFIT is taking on Peloton with an expanded Australian offering in retail stores.
The owner of brands including premium NordicTrack and more affordable ProForm, iFIT is bringing a broad range of connected fitness equipment to Australia powered by its subscription service. Previously only available online, the NordicTrack and ProForm ranges will now also be sold at Rebel Sport alongside selected retailers.
Among the new products is the NordicTrack Vault fitness mirror (top, $5499), a connected mirror with builtin screen and storage for equipment, which allows users to watch and match their fitness trainers during workouts; gear such as treadmills, elliptical trainers, rowers, and bikes also features among iFIT's ranges.