Peloton Rival Makes Big Aussie Fitness Push

- By : Jake Nelson

Global fitness company iFIT is taking on Peloton with an expanded Australian offering in retail stores.

The owner of brands including premium NordicTrac­k and more affordable ProForm, iFIT is bringing a broad range of connected fitness equipment to Australia powered by its subscripti­on service. Previously only available online, the NordicTrac­k and ProForm ranges will now also be sold at Rebel Sport alongside selected retailers.

Among the new products is the NordicTrac­k Vault fitness mirror (top, $5499), a connected mirror with builtin screen and storage for equipment, which allows users to watch and match their fitness trainers during workouts; gear such as treadmills, elliptical trainers, rowers, and bikes also features among iFIT's ranges.

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