Integrate goes virtual

Integrate, the annual AV and Integration trade show, had already been postponed from its usual July dates, but the continuing Covid cases in Sydney and Melbourne have convinced the organisers to follow many other shows in delivering instead a virtual show on 17-18 November. As Integrate was set to co-locate with the Security Exhibition & Conference for the first time in 2021, virtual attendees will be able to explore both Integrate and Security show floors, connecting with manufacturers in real-time via the web portal. While face-to-face has its advantages, most of the industry is now so accustomed to online meetings that the organisers hope the transition will nevertheless deliver a valuable event.

“Going virtual brings with it some great opportunities,” says Soren Norgaard, Integrate’s Event Manager. “It certainly makes it easier to connect with peers and hear from leading industry experts not just nationwide, but on a global scale and from the comfort of your own home or office.”