SAMSUNG S95C QD-OLED TV

Last year, Samsung was a little shy about its CES 2022 launch of OLED models using Samsung Display’s QD-OLED technology, even though the new panels have the potential to outshine existing LG-sourced LED TVs.

This year the company was far more forward with its two new QD-OLED sets: the premium S95C and the slightly more affordable S90C, coming later in 2023.

Both lines will come in 55, 65 and 77-inch sizes, with the S95C getting Samsung’s second-gen QD-OLED panel which the brand claims to be brighter than the first. The S95C will also have a slimmer version of the always-brilliant One Connect box, which will assist with its ability to be mounted flush against a wall. Both sets will come with a native 144Hz panel, smart functionality, and FreeSync Pro.

UK display guru Steve May writes on our sister site TechRadar.com that Samsung plans to get serious about OLED in 2023 (full article: tinyurl.com/techradarOLED).

“We’ve decided to raise the bar when it comes to QD-OLED,” May was told by Chirag Shah of Samsung Display’s marketing team, when he visited the Samsung Display OLED factory in South Korea. The brand’s secondgeneration QD-OLED displays aren’t just tweaks of the original panel design (used in the class-leading Sony A95K TV, as well as the Samsung S95B), increasing brightness by a few percentage points, May was told, but a core upgrade that dramatically improves performance.

Samsung Display noted that the picture boost in 2023 QD-OLED panels was made possible by two main innovations: a hyper-efficient electron transport layer (ETL), and partnering Intellisense AI v2.0, which offers high-precision pixel control. By making improvements in the material used for the ETL, Samsung Display has been able to increase the resonance of light within the ETL while minimising light absorption, allowing for brighter screens and better black levels. The new panels promise less obvious black crush, indicating a smoother lift up from black.