JAMO IN AUS­TRALIA

Sound+Image - - Jamo -

So ini­tially fo­cused on in­ter­na­tional dis­tri­bu­tion was Jamo that it hadn’t made its speak­ers widely avail­able in its home mar­ket, un­til rep­re­sen­ta­tives of Tone Elec­tronic be­gan dis­tri­bu­tion — and among the team was a young Dane called Michael Hen­rik­sen, who had been build­ing his own loud­speak­ers and im­port­ing car stereos since the age of 17.

“I started in the in­dus­try in 1977 for a com­pany called Tone Elec­tronic, which was the first rep­re­sen­ta­tive for Jamo in Den­mark,” Michael re­called to

Elec­tri­cal Con­nec­tion magazine in 2011. “We grew 300% each year for four con­sec­u­tive years. It was un­be­liev­able.”

After vis­it­ing Aus­tralia and do­ing mar­ket re­search for Scan­di­na­vian brands, he per­suaded Jamo’s ex­port depart­ment to give him the ex­clu­sive agency for Aus­tralia, with the first ship­ment ar­riv­ing in Novem­ber 1982. He set up in Melbourne “be­cause of the weather… It is very like Den­mark so I don’t feel home­sick”, and so was born Scan Au­dio, which gath­ered about 15 Dan­ish brands to its dis­tri­bu­tion sta­ble in­clud­ing Jamo, Dali, Peer­less and Dy­nAu­dio. “Ba­si­cally ev­ery­thing ex­cept Bang & Olufsen,” says Hen­rik­sen, who to­day heads Qual­iFi — and still rep­re­sents Jamo in Aus­tralia. He sends us the pic­ture above of the Scan Au­dio staff in 1989 — “half of them are still with me 25 years later”, he notes.

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