SONOS goes into IKEA

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IKEA has an­nounced it will start sell­ing au­dio equip­ment within its ‘IKEA Home smart’ ini­tia­tive, and will be col­lab­o­rat­ing with Sonos, to launch in-store in 2019. “When we asked peo­ple what sound they as­so­ciate with their homes many peo­ple men­tioned that it is music that makes a home,” says Björn Block, Busi­ness Leader of IKEA Home smart in Swe­den. No word yet whether Sonos plans to go flat-pack.

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