Sonos Re­port­edly in Talks to Part­ner with Roku

SoundMag - - News - Writ­ten by Or­laith Costello

Sonos is al­legedly in talks to po­ten­tially add Roku’s voice as­sis­tant con­trol into its smart speak­ers, CNET re­ports, cit­ing in­sider sources. The re­port says this part­ner­ship

– if it is even hap­pen­ing – are still in “pre­lim­i­nary talks,” and both com­pa­nies are months away from of­fi­cially an­nounc­ing a col­lab­o­ra­tion, es­pe­cially given that

Roku’s voice as­sis­tant has not be re­leased yet.

It is not the first time that Sonos part­nered with smaller third par­ties to give them­selves an edge in the in­creas­ingly bulging au­dio mar­ket dom­i­nated by tech gi­ants Ap­ple, Ama­zon, and Google. They have been mov­ing into the vir­tual as­sis­tant mar­ket for some time.

The Sonos One al­lows you to ac­cess Ama­zon’s Alexa and con­trol its smart home de­vices, and they been insisting for some time that they will be adding Google As­sis­tant sup­port to Sonos One Speak­ers for its An­droid users, which is still in de­vel­op­ment.

Roku has also an­nounced that it is launch­ing Google As­sis­tant in­te­gra­tion, to com­pete with the likes of Ama­zon.

If th­ese two brands were to com­bine forces it would un­doubt­edly help both the “mul­ti­me­dia un­der­dogs” as CNET refers to them.

Their col­lab­o­ra­tion would make it eas­ier to set up and sync Sonos speak­ers with a Roku-con­nected TV, with CNET sug­gest­ing that Sonos would in­te­grate with Roku Con­nect, Roku’s En­ter­tain­ment As­sis­tant an­nounced at CES 2018, so the de­vices could con­trol one an­other, or the speaker would con­trol the TV.

Sonos wouldn’t con­firm the talks with Roku in a com­ment to CNET, but a spokesper­son said, “We’re open to hav­ing dis­cus­sions with any num­ber of com­pa­nies craft­ing in­no­va­tive voice ex­pe­ri­ences.”

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