HDMI CABLE WAR BREAKS OUT AS AUSTERE GET LEG UP FROM JBL +HARMAN

A HDMI cable battle is brewing as Ambertech lose AudioQuest, Monster moves to Tempo and the Audio Active brand Austere gets a leg up from Harman and JBL.

According to sources Ambertech who has spent the last 12 months shedding consumer brands is no longer distributing AudioQuest cables with some suggesting that the brand was given up rather than lost to the Sound United Group.

Currently demand for premium or highperformance HDMI cables are growing off the back of a major increase in sales of large sized Ultra High-Definition TV’s and new Dolby technology that struggles with older HDMI cables.