Spon­sors keep­ing the tra­di­tion alive

South Burnett Times - - ADVERTISING FEATURE | KINGAROY CHRISTMAS CARNIVAL - Elaelah Har­ley Elaelah.Har­[email protected]­bur­nett­times.com.au

AS THE fu­ture of the Kin­garoy Christ­mas Car­ni­val be­came uncer­tain, spon­sors were able to en­sure the pop­u­lar event would go ahead this year.

Craig Lu­cas from the Christ­mas Car­ni­val Com­mit­tee said many fac­tors af­fected spon­sor­ship pos­si­bil­i­ties this year.

“Prob­a­bly three weeks ago we had hardly any spon­sor­ship at all,” Mr Lu­cas said.

“What re­ally hurt us this year was the two storms within the 12 months, at Kumbia and Coolabunia. All the fires that have been around, the droughts, and also other com­pet­ing events.

“Th­ese have made a bit of an im­pact on our reg­u­lar spon­sors.”

Mr Lu­cas said the com­mit­tee did not want to min­imise the Car­ni­val’s ex­trav­a­gance for the sake of keep­ing it around.

“Per­son­ally, I won’t like to see the car­ni­val to cease, but we re­al­is­ti­cally have to look at it and think if we start cut­ting this and that to keep it go­ing, there’s not go­ing to be much of a car­ni­val ei­ther way,” he said.

“Peo­ple are not go­ing to come, and it’s go­ing to make a bad name for the com­mit­tee.

“If we pro­vide as much stalls and en­ter­tain­ment as we can, then peo­ple will come back for an­other year.

“It’s hard, but it’s the type of thing where you have to in­vest first to get a good rein­vest­ment back.”

Af­ter an­nounc­ing to the com­mu­nity that the fu­ture of the car­ni­val was not look­ing good, Mr Lu­cas said many came for­ward to help.

“We ended up hav­ing to make a pub­lic de­ci­sion that it was too late to pull out of this year’s car­ni­val, and at a com­mit­tee meet­ing, we an­nounced that the like­li­hood of a car­ni­val was not look­ing good for next year,” he said.

“Since then, my phone never stopped ring­ing, from 9am that Thurs­day to 2pm on Fri­day.

“New busi­nesses were call­ing to come for­ward with spon­sor­ship to keep the car­ni­val alive.

“So many peo­ple rely on our car­ni­val in the com­mu­nity, and we all wanted it to con­tinue.

“AGL En­ergy be­came our main spon­sor for the evening, too. It was all re­ally over­whelm­ing.”

Mr Lu­cas said spon­sors helped the car­ni­val in more ways than by do­nat­ing money.

“Er­gon is one of our ma­jor spon­sors, be­cause they pro­vide all of the power for the evening,” he said.

“They set up the street with en­ergy and power for the stall­holder and food trucks.

“Our spon­sors also in­clude KCCI, the South

Bur­nett Times and the ra­dio sta­tion.

“Ken Mills Toy­ota is an­other great spon­sor as they help us store all of our equip­ment through­out the year, too. This keeps ev­ery­thing in good con­di­tion and helps the com­mit­tee not have to buy new things each Christ­mas sea­son.”

So many peo­ple rely on our car­ni­val in the com­mu­nity, and we all wanted it to con­tinue. — Craig Lu­cas

PHOTO: TOBI LOF­TUS

QUINTESSEN­TIALLY KIN­GAROY: The 2017 Kin­garoy Christ­mas Car­ni­val fes­tiv­i­ties are held as the iconic peanut si­los stand tall in the back­ground.

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