Sponsors keeping the tradition alive
AS THE future of the Kingaroy Christmas Carnival became uncertain, sponsors were able to ensure the popular event would go ahead this year.
Craig Lucas from the Christmas Carnival Committee said many factors affected sponsorship possibilities this year.
“Probably three weeks ago we had hardly any sponsorship at all,” Mr Lucas said.
“What really hurt us this year was the two storms within the 12 months, at Kumbia and Coolabunia. All the fires that have been around, the droughts, and also other competing events.
“These have made a bit of an impact on our regular sponsors.”
Mr Lucas said the committee did not want to minimise the Carnival’s extravagance for the sake of keeping it around.
“Personally, I won’t like to see the carnival to cease, but we realistically have to look at it and think if we start cutting this and that to keep it going, there’s not going to be much of a carnival either way,” he said.
“People are not going to come, and it’s going to make a bad name for the committee.
“If we provide as much stalls and entertainment as we can, then people will come back for another year.
“It’s hard, but it’s the type of thing where you have to invest first to get a good reinvestment back.”
After announcing to the community that the future of the carnival was not looking good, Mr Lucas said many came forward to help.
“We ended up having to make a public decision that it was too late to pull out of this year’s carnival, and at a committee meeting, we announced that the likelihood of a carnival was not looking good for next year,” he said.
“Since then, my phone never stopped ringing, from 9am that Thursday to 2pm on Friday.
“New businesses were calling to come forward with sponsorship to keep the carnival alive.
“So many people rely on our carnival in the community, and we all wanted it to continue.
“AGL Energy became our main sponsor for the evening, too. It was all really overwhelming.”
Mr Lucas said sponsors helped the carnival in more ways than by donating money.
“Ergon is one of our major sponsors, because they provide all of the power for the evening,” he said.
“They set up the street with energy and power for the stallholder and food trucks.
“Our sponsors also include KCCI, the South
Burnett Times and the radio station.
“Ken Mills Toyota is another great sponsor as they help us store all of our equipment throughout the year, too. This keeps everything in good condition and helps the committee not have to buy new things each Christmas season.”
So many people rely on our carnival in the community, and we all wanted it to continue. — Craig Lucas
QUINTESSENTIALLY KINGAROY: The 2017 Kingaroy Christmas Carnival festivities are held as the iconic peanut silos stand tall in the background.