Peu­geot chases a big­ger slice

South Western Times - - Wheels - EWAN KENNEDY Mar­que Mo­tor­ing

PEU­GEOT’S all-new 3008 SUV is hit­ting our mar­ket at just the right time from the point of view of the new Aus­tralian im­porter.

Inch­cape, best known here as the im­porter of Subarus, has taken over from the Sime Darby or­gan­i­sa­tion which had not been per­form­ing as well as had been an­tic­i­pated in re­cent years in Aus­tralia.

At the launch of the new 3008 the man­ag­ing di­rec­tor of Inch­cape, Nick Se­nior, made it very clear his or­gan­i­sa­tion was se­ri­ous about do­ing well in the sales race with both Peu­geot and its sis­ter com­pany Citroen. The ear­li­est ac­tions are to cut some lower cost mod­els from the ex­ist­ing range and trim prices slightly.

Sim­i­larly, Peu­geot 3008 is aimed at buy­ers look­ing in the mid and up­per ranges and who are not par­tic­u­larly in­ter­ested in prices, say­ing they want, “value for money, not the cheap­est price … in­creas­ingly, Aus­tralian buy­ers are moving in the di­rec­tion of pre­mium brands”.

Buy­ers are moving to SUVs in­stead of pas­sen­ger cars, prob­a­bly be­cause most po­ten­tial buy­ers are look­ing to buy a sta­tion wagon rather than a 4WD. How­ever, they do want ei­ther a tough-look­ing SUV with 4WD looks – ei­ther that or a stylish wagon.

Peu­geot 3008 is most def­i­nitely in the lat­ter group, with a lovely shape that oozes French flair from ev­ery line in­side both in­side and out. In­ter­est­ingly, main colour choices and the whee­larch and lower-door trims are of­fered in dif­fer­ent shades from model to model.

As a some­what amus­ing side note: Peu­geot is not al­lowed to call this car the three-dou­ble-oh-eight.

After a pro­tracted le­gal stoush with the own­ers of the 007 James Bond fran­chise the car maker has to re­fer to its 3008 as ei­ther three-thou­sand-eight, or three-thou­sand-and-eight. Great fun, isn't it?

The new 2018 Peu­geot 3008 has a fas­ci­nat­ing lat­est-gen­er­a­tion Peu­geot i-Cock­pit.

This con­sists of a slim, pro­gram­mable, 12.3-inch screen tak­ing pride of place above the steer­ing wheel.

The wheel is tiny and fea­tures not only a flat bot­tom but a flat top.

Very much in the man­ner of the lat­est rac­ing car steer­ing wheels it looks great and works well.

Above the cen­tre of the dash is a more con­ven­tional 8.0-inch touch­screen pro­vid­ing in­for­ma­tion on the com­pre­hen­sive in­fo­tain­ment sys­tem.

Aus­tralian Peu­geots are powered by ei­ther a 1.6L turbo-petrol or 2.0L turbo-diesel en­gine. Both sit be­side a six-speed au­to­matic trans­mis­sion.

Peu­geot 3008 doesn’t re­ally pre­tend to be an all-wheel-drive ve­hi­cle – it only has two-wheel-drive, by way of the front wheels. How­ever, added trac­tion can be gained by us­ing elec­tronic five dif­fer­ent modes that can be di­alled up to sit con­di­tions and driv­ers’ tastes.

Wheels is free in your South Western Times, Bus­sel­ton Duns­bor­ough Times, Au­gusta Mar­garet River Times, Man­jimup-Bridgetown Times, Har­vey-Wa­roona Re­porter and Bun­bury Her­ald

French flair in­side and out gives the new Peu­geot 3008 sen­sual ap­peal.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.