Mak­ing ev­ery jour­ney safe

South Western Times - - Christmas Traffic Campaign - Kate Field­ing

In­dus­try Road Safety Al­liance South West says too many peo­ple con­tinue to be killed or se­ri­ously in­jured on the re­gion’s roads, de­spite sig­nif­i­cant road im­prove­ments and on­go­ing aware­ness cam­paigns.

The ris­ing road toll has prompted the al­liance to launch a new pro­ject in a bid to help curb the trend by re­mind­ing driv­ers of the rea­sons they should make ev­ery jour­ney a safe one.

The al­liance has pro­duced 10,000 key rings that will con­nect the ac­tion of turn­ing the key in the ig­ni­tion with the driver’s loved ones.

Driv­ers can put a pho­to­graph of their fam­ily and friends into the framed key rings.

Chair­man Micheal Hay said the key rings were a tan­gi­ble ob­ject that helped con­nect the im­por­tance of fam­ily with driv­ing safely.

“It’s the lit­tle im­pul­sive ac­tions such as poor merg­ing or glanc­ing mo­men­tar­ily at your phone that can lead to big tragedies on our roads,” Mr Hay said.

“If we think about our loved ones ev­ery time we turn the key, it gets re­ally easy to make those de­ci­sions to slow down, wear our seat­belt or find an­other way home if we have been drink­ing or are fa­tigued.”

The cam­paign is one of many launched ahead of the Christ­mas and New Year pe­riod with calls for road users to make it home safely.

It comes as the State’s road toll climbed to 151 this week.

A star­tling 27 peo­ple have died on South West roads this year – the high­est in re­gional WA.

Al­liance pro­ject man­ager Sarah Stan­ley said she hoped the key rings would spur con­ver­sa­tions with fam­ily and friends.

“We of­ten put our keys down in front of oth­ers on a bar ta­ble or kitchen bench while we are hav­ing a con­ver­sa­tion,” Mrs Stan­ley said.

“So we’re hop­ing that putting the pho­tos of peo­ple’s fam­i­lies on dis­play along­side the road safety mes­sage will help spread that mes­sage through­out the com­mu­nity.”

The key rings will be dis­trib­uted through al­liance mem­bers and into the com­mu­nity for a lim­ited time. At this time of the year we think about mak­ing res­o­lu­tions for 2019.

We think about what we can re­solve to do in the next 12 months that will im­prove our qual­ity of life and the lives of those near and dear to us.

We may de­cide to stop do­ing some­thing that is harm­ful or com­mit to do­ing more of the things that are not.

Big res­o­lu­tions may be hard to stick to and small res­o­lu­tions may not seem sig­nif­i­cant enough.

My of­fi­cers and I have two sug­ges­tions that are both easy and will sig­nif­i­cantly im­prove your life and the lives of ev­ery­one in our com­mu­nity.

Re­solve not to set your cruise con­trol above the speed limit.

It has been proven that the great­est road safety ben­e­fit can be achieved by re­duc­ing the num­ber of peo­ple speed­ing by small amounts.

We will take care of those that choose to travel over the limit by larger amounts.

Re­solve not to be dis­tracted by your mo­bile phone, even for a mo­ment.

Mo­men­tary inat­ten­tion is a ma­jor cause of crashes and one of the most seen fac­tors in fa­tal crashes in the South West.

Use a hands free de­vice, make your calls, send your mes­sages and set your mu­sic be­fore you start your car.

And if it is still too tempt­ing, use flight mode and lock the phone in the boot.

Al­though 2019 is ap­proach­ing quickly, rather than wait to 12.01am on the Tues­day after next, start your road safety res­o­lu­tions to­day.

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