Town back in fash­ion

Southern Gazette (Victoria Park) - - Front Page - Bron­wyn Dono­van

A NEW part­ner­ship proposal with Fash­ion Coun­cil WA (FCWA) is sched­uled to be con­sid­ered by the Town of Vic­to­ria Park tonight. The new part­ner­ship is ex­pected to bring $20,000 to $30,000 in ben­e­fits to the Town at zero cost.

The Town pro­vided $57,000 to FCWA in 2017 as its Fu­ture Run­way and In­ter­na­tional Run­way events were be­ing held at Crown.

But at their April meet­ing, coun­cil­lors were con­cerned about the ben­e­fits from the spon­sor­ship.

The coun­cil has been work­ing with Fash­ion Coun­cil WA to en­sure an ac­cept­able out­come.

A Town re­port at the time said a ded­i­cated mar­ket­ing and com­mu­ni­ca­tion strat­egy for Town events and a video fea­tur­ing the coun­cil’s logo were not de­liv­ered, along with other agreed ben­e­fits.

The coun­cil will to­day con­sider an of­fer for this year’s spon­sor­ship that in­cludes ac­cess to roy­al­tyfree con­tent, a 10 per cent dis­count for tick­ets as an event part­ner and brand logo recog­ni­tion on the PFF and FCWA web­site at no cost to the Town.

Town of­fi­cers have rec­om­mended the coun­cil sup­port the event.

Perth Fash­ion Fes­ti­val creative di­rec­tor Mariella Har­vey-Han­ra­han said the Town of Vic­to­ria Park was an im­por­tant stake­holder given most of the fes­ti­val was held on the Bur­swood Penin­su­lar. PFF 2018 runs from Septem­ber 5 to 15.

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