Bradford: Future in growers’ hands
DENILIQUIN farmer John Bradford believes the future of SunRice should be in the hands of its growers.
A passion for rice growing and the company which rice growers own has led to his decision to stand for the SunRice Board of Directors.
Mr Bradford makes no apologies for his strong stance against the failed recent Ebro sale, but firmly believes it is now time for everyone to move on and concentrate on making SunRice a more dynamic and prosperous company.
‘‘I believe SunRice should be kept in majority grower control with a long term plan that protects growers.
‘‘We need a sustainable and transparent company that determines its own future, and at the same time returns a good paddy price along with a strong dividend to its shareholders,’’ Mr Bradford said.
He also believes his age would help him add a positive dimension to the SunRice board.
‘‘I’m 42 years old and I know that younger people have a lifestyle to which companies like SunRice must remain in touch with.
‘‘I believe that there is always scope for further product development and placement.’’
Mr Bradford said the first priority must be overcoming the company’s debt issues.
‘‘While the debt is operating higher than desired, a consolidation approach needs to be taken.
‘‘All avenues to reducing the debt must be investigated, and reinvestment must be appealing and priced accordingly,’’ he said.
Mr Bradford is the fifth generation of his family to farm in the Deniliquin district, and they have been rice growers since 1969.