National farmer campaign
2012 is being celebrated as the Year of the Farmer!
I am part of a national roadshow team which has started a nation wide campaign to raise awareness of the contribution Australian farmers make to sustaining our way of life, our communities and our economy.
The year-long program will reach out to Australians from all walks of life through a national program of activities and events with major media support.
Australian Year of the Farmer (AYOF) will be hitting the region on March 30 and 31 for the Murray Valley Industry Park Farming Innovation and Technology Expo.
It will return later in the year for the Deniliquin Ute Muster on September 28 and 29.
The national roadshow will consist of nine vehicles driving across the nation attending various events ranging from local shows, field days, industry expos, major cultural events, V8 supercars, sporting events, music and comedy festivals.
The roadshow provides a great opportunity for AYOF to interact with the general public whilst entertaining and educating all Australians in metropolitan, rural and regional areas.
The roadshow exhibits contain a wealth of material supplied by our foundation partners, sponsors and proud supporters.
A significant element of the roadshow is the children’s painting competition – to promote awareness of agriculture industry and ‘where your food comes from’ for school children.
Another important element is to encourage more Australians to peruse careers in agriculture and agribusiness.
The roadshow will provide interactive materials promoting the many opportunities that exist in the sector.
The Australian Year of the Farmer will raise the profile of farming, highlighting the importance of food security and our dependence on the Australian farmer.
Especially, it will remind city dwellers of the importance our farmers have on feeding, clothing and housing us all.
AYOF is a non-political organisation that aims to provide a catalyst for a national focus on farming.
Today’s farmers produce more with less every year and thanks to their innovation and dedication we’re now contributing to global food security and supply. We want more Australians to appreciate that.
Our farmers are the lifeblood of our nation and this is one of the greatest stories never told.
In 2012 we will tell this story for all Australians to value and enjoy.
Our farmers are our future and during 2012 I will be encouraging people I meet to reflect on the origins of the food they consume and perpetuate the call to buy Australian produce.
To find out more, visit: www.yearofthefarmer.com.au .
■ Elizabeth Reid is a local media graduate