Ex­pert help to un­der­stand your brand

Southern Riverina news - - NEWS -

Is your busi­ness stand­ing out from the crowd?

The Rive­rina Busi­ness En­ter­prise Cen­tre will host a se­ries of spe­cial work­shops across the dis­trict next week aimed at help­ing you an­swer that ques­tion.

With a fo­cus on ‘brand­ing your busi­ness and mar­ket­ing’, it will be de­liv­ered by small busi­ness brand­ing spe­cial­ist Kerry Chick.

Rive­rina BEC Cen­tral Mur­ray busi­ness ad­viser Rowena Jack­son says the work­shop — to be held in Tocumwal next Tues­day — will cover ‘‘how to gain a com­pet­i­tive edge and your unique voice in the mar­ket place’’.

‘‘It will be a chance for busi­nesses, whether they are new or well es­tab­lished, to be­come more aware of their iden­tity and how they can stand out from the crowd.

‘‘Kerry has worked in mar­ket­ing for over a decade and sees pas­sion­ate and com­mit­ted small busi­ness own­ers strug­gling to stand out from the crowd be­cause they have not com­pleted an ini­tial brand strat­egy frame­work and have no true brand iden­tity.

‘‘This lack of a brand­ing strat­egy leads to con­fu­sion, mixed mes­sages and ac­tu­ally cre­ates bar­ri­ers for cus­tomers to buy.

‘‘Let Kerry show you to how to get ahead of the com­pe­ti­tion by learn­ing the es­sen­tial steps to cre­at­ing a stand-out brand strat­egy.’’

The Tocumwal ses­sion will be at the Kingswood Mo­tel on Tues­day, July 11 from 6pm to 8pm. Cost to at­tend in $25.

To book your place at any of the ses­sions call Fiona Webb on (02) 6925 6588, or for more in­for­ma­tion call Ms Jack­son on 0458 340 400.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.