Cam­paign re­veals news­pa­pers still most trusted source

Southern Telegraph - - Telegraph News -

West Aus­tralian Re­gional News­pa­pers has launched a cam­paign to fo­cus on the im­por­tance of news­pa­pers to com­mu­ni­ties across the State.

The voice of re­gional com­mu­ni­ties for many years, lo­cal news­pa­pers play a vi­tal role in bring­ing sto­ries that mat­ter to peo­ple wher­ever they live in Western Aus­tralia.

The cam­paign will high­light the fact that, de­spite a chang­ing me­dia en­vi­ron­ment where the em­pha­sis is some­times on dig­i­tal me­dia, re­gional news­pa­pers re­main the most trusted source of in­for­ma­tion for most peo­ple.

The cam­paign fo­cuses on the im­por­tance for peo­ple to “Think, My News­pa­per, My Com­mu­nity”.

The West Aus­tralian editor Brett McCarthy said lo­cal news­pa­pers re­mained a strong means of con­nect­ing com­mu­ni­ties.

“While our news­pa­pers are very ac­tive on so­cial me­dia and have a strong on­line pres­ence to en­sure our read­ers are al­ways up to date, the printed edi­tions re­main a valu­able source of news and in­for­ma­tion,” he said.

“Peo­ple are still pick­ing up their lo­cal news­pa­per to see what is hap­pen­ing in their back­yards, find a range of ad­ver­tis­ers or plan their week.”

West Aus­tralian Re­gional News­pa­pers gen­eral man­ager Ian Jones said the group’s 20 news­pa­pers sup­ported a range of events and groups, in­clud­ing fes­ti­vals, ex­hi­bi­tions, mar­kets and sport­ing groups, as well as vol­un­teers, fundrais­ers and busi­ness op­por­tu­ni­ties.

“Our lo­cal news­pa­pers play a unique and es­sen­tial role in the com­mu­nity, sup­port­ing a vast range of events and causes all over Western Aus­tralia,” he said.

“We have launched this cam­paign to make sure peo­ple are re­minded of how im­por­tant news­pa­pers are to lo­cal com­mu­ni­ties and to make sure they think about how their lo­cal news­pa­per can sup- port them. Seventy-three per cent of our read­ers agree that lo­cal news­pa­pers are their main source of in­for­ma­tion on what is hap­pen­ing in their com­mu­nity.”

The lat­est re­search shows that news­pa­pers play a key role in in­form­ing read­ers about lo­cal is­sues.

Re­search shows read­ers have a close and trusted re­la­tion­ship with their pa­per to stay in­formed about news and is­sues af­fect­ing their area.

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