Campaign reveals newspapers still most trusted source
West Australian Regional Newspapers has launched a campaign to focus on the importance of newspapers to communities across the State.
The voice of regional communities for many years, local newspapers play a vital role in bringing stories that matter to people wherever they live in Western Australia.
The campaign will highlight the fact that, despite a changing media environment where the emphasis is sometimes on digital media, regional newspapers remain the most trusted source of information for most people.
The campaign focuses on the importance for people to “Think, My Newspaper, My Community”.
The West Australian editor Brett McCarthy said local newspapers remained a strong means of connecting communities.
“While our newspapers are very active on social media and have a strong online presence to ensure our readers are always up to date, the printed editions remain a valuable source of news and information,” he said.
“People are still picking up their local newspaper to see what is happening in their backyards, find a range of advertisers or plan their week.”
West Australian Regional Newspapers general manager Ian Jones said the group’s 20 newspapers supported a range of events and groups, including festivals, exhibitions, markets and sporting groups, as well as volunteers, fundraisers and business opportunities.
“Our local newspapers play a unique and essential role in the community, supporting a vast range of events and causes all over Western Australia,” he said.
“We have launched this campaign to make sure people are reminded of how important newspapers are to local communities and to make sure they think about how their local newspaper can sup- port them. Seventy-three per cent of our readers agree that local newspapers are their main source of information on what is happening in their community.”
The latest research shows that newspapers play a key role in informing readers about local issues.
Research shows readers have a close and trusted relationship with their paper to stay informed about news and issues affecting their area.