Cam­paigns to sell WA tourism in China

Southern Telegraph - - NEWS -

The State Gov­ern­ment has con­firmed it is as­sist­ing travel agents in China to build itineraries for tourists com­ing to WA, with pack­ages to Rock­ing­ham of­fered as part of the ef­fort.

In State Par­lia­ment ear­lier this month, Shadow Tourism spokes­woman Libby Met­tam asked how the Gov­ern­ment was work­ing with Chi­nese travel agents to con­vert the ex­po­sure from Viva La Ro­mance into book­ings. Warn­bro MLA and Tourism Min­is­ter Paul Pa­palia said the Tourism WA of­fice in Shanghai was work­ing with Chi­nese travel agents to “build itineraries and en­gage in co-op­er­a­tive mar­ket­ing cam­paigns”.

“Pack­ages in­clud­ing a com­bi­na­tion of flights, ac­com­mo­da­tion and tours will be of­fered to des­ti­na­tions pro­moted in Viva La Ro­mance such as Perth, Rot­tnest Is­land, Rock­ing­ham and Bus­sel­ton/Mar­garet River,” he said.

“Ad­di­tional pack­ages with des­ti­na­tions that res­onate well with Chi­nese tourists such as the Pin­na­cles, Ger­ald­ton/Kal­barri and Hutt Lagoon will also be put for­ward.”

Mr Pa­palia also con­firmed that cam­paigns would run to co­in­cide with the screen­ing of the show.

Pic­ture: Me­gan Pow­ell

A TV crew films cast in­volved in Chi­nese TV show Viva La Ro­mance as they board a boat at Rock­ing­ham jetty.

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