WHEN CHRISTMAS MEANS TOGETHERNESS
Psssstttt... If you promise not to tell anyone, I’ll let you in on a little secret...
Christmas is coming.
What? You already knew? Well, fancy that.
Maybe it’s because our senses have already been assaulted with Christmas decorations, puddings and the token Santa Claus since early September.
Please don’t think I am the Christmas Grinch — I’m far from it.
I can’t hold back my excitement to put up the tree, fairy lights and, of course, the iconic blow up Santa. However, I feel some retailers launch their Christmas campaigns relatively early and it diminishes the true meaning of Christmas.
There is one campaign this year, however, that is focusing on the real meaning of Christmas ‘togetherness’.
The ad is a gorgeous visual feast that offers something for parents and children alike.
And maybe that’s why it appeals to me so such – I absolutely love the childlike wonder and simplicity.
To me it really ticks all of the boxes and the key message is prominent without being in your face.
As well, this year there is a partnership between the Salvation Army and Myer to help support families who need it most.
It’s simple, but everyone can get involved — for every share on social media of Myer’s post, the Salvation Army will receive $1.
Already there has been 6200 shares and 112,000 views within 24 hours.
Keep an eye out for it, because I suspect it will be shared over and over and over again in the weeks to come (and for a good cause).
I know I’ll be watching it with a smile every time it pops up for sure.