Feisty, forth­right and fiercely fo­cused — this lo­cal en­tre­pre­neur is ready to take on the fash­ion world

Style Magazine - - Promotion -

Kate Dun­can has a sim­ple motto that in­flu­ences ev­ery de­ci­sion she makes in busi­ness: Do it small, but do it well.

The owner of the Fox & Wil­low Bou­tique has ap­plied this mantra to every­thing she tack­les in life and, with each new suc­cess, she knows her pas­sion and ded­i­ca­tion are keep­ing her on the right path.

In a short eight months, she has seen her fash­ion store in the Aus­tralia Ar­cade not just pros­per, but ex­plode to the point where she’s been forced to move lo­ca­tion to Grand Cen­tral Shop­ping Cen­tre (her new store opened June 25 on the lower level next to Dotti).

“We were burst­ing at the seams,” Kate smiles. “So, it was time to make a move. “It’s been great in the Ar­cade, but it’s now time to take the next step and to cre­ate a strong foun­da­tion for the fu­ture growth of the busi­ness.”

Know­ing she is the first in­de­pen­dent bou­tique to move into Grand Cen­tral is a feather in the cap she’s im­mensely proud to wear.

My fo­cus at the mo­ment is to make my new store a fash­ion des­ti­na­tion. I want to set the tone of fash­ion in Toowoomba, not fol­low it.” KATE DUN­CAN

“I’m very much a ‘go big or go home’ type of per­son,” Kate declares.

“I’m never go­ing to be con­tent, I’m never go­ing to rest on my lau­rels — I’ll al­ways be look­ing to do bet­ter in every­thing that I do.”

While a coun­try girl at heart, Kate also has a sharp eye for fash­ion and soon iden­ti­fied an ex­cit­ing niche in the Toowoomba mar­ket.

“One thing Toowoomba does do well is hold events — and that gives lo­cal women the chance to find a new out­fit,” she says.

“Most im­por­tantly, many want a unique out­fit that won’t be repli­cated by the ma­jor chains.

“Fash­ion wise, I feel we can some­times be a lit­tle con­ser­va­tive in Toowoomba, so it’s an ex­cit­ing chal­lenge to in­tro­duce a new look and a fresh style to the area.

But, Kate ad­mits she only had a small win­dow to cap­ture the imag­i­na­tion of Toowoomba women.

“When it came to my fash­ion choices, the mood changed from ‘is this out­fit Toowoomba?’ to ‘wow, what else have you got?’.

“I’ve re­ceived so much pos­i­tive feed­back which has al­lowed me to ad­just course as I go and I’m ex­cited to bring many ex­clu­sive brands that cus­tomers may not get the op­por­tu­nity to see.

“I strongly sup­port Aus­tralian de­sign­ers, and I want peo­ple to know that Fox & Wil­low is THE place to go for fash­ion.”

From any­one else, it might sound like wish­ful think­ing.

From Kate, it comes with a steely look of de­ter­mi­na­tion and an in­domitable spirit that echoes her stead­fast will to suc­ceed.

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