SCENE TO BE SEEN
London scores another 10 for dramatic and inspired hotels
LOVINGLY BROUGHT BACK TO LIFE, INTERIORS INCLUDE A STUNNING BALLROOM AND 1920s BAR
Jacobean Suite, perfect for those looking for a chic place to stay right in the middle of London. ROOMS START AT £140 A NIGHT, KETTNERSTOWNHOUSE.COM
NEW ROAD HOTEL WHITECHAPEL, E1
The New Road Hotel is a hipster’s paradise – a pared-back, loft-style boutique hotel in a former garment factory in London’s East End. The 80 rooms are graded luxury, four-star, so are reasonably priced, with exposed brick and an urban design. You have to be in the right demographic – don’t be expecting the usual chain hotel amenities – instead of a kettle and mini bar, there’s unlimited free coffee and hot chocolate from vending machines on each floor, for example.
The hotel has a yoga terrace, library, pool tables and bar as well as a restaurant by Marco Pierre White. There’s also a cereal bar, where you can have your favourite breakfast turned into a milkshake. If you like. ROOMS FROM £99 A NIGHT, NEWROADHOTEL.CO.UK
THE ACADEMY FITZROVIA, WC1
Another new hotel for Bloomsbury, in London’s West End, is The Academy. It is a collection of five Georgian townhouses that have been turned into a beautiful boutique hotel. The 50-bedroom hotel has been developed by YTL Hotels and is part of the Small Luxury Hotels of the World. New York-based designer Alexandra Champalimaud created a blend of modern and vintage with a nod to the Bloomsbury Set who made the area famous. It even has its own book club that meets once a month in its library, for coffee and cake. ROOMS FROM £199 A NIGHT, THEACADEMYHOTEL.CO.UK
BANKSIDE SOUTHWARK, SE1
The increasingly vibrant area of Southbank is getting a new venue in October, in the form of Bankside, an arty hotel set to appeal to both business travellers and holidaymakers. The Tate Modern, National Theatre, Southbank Centre and Borough Market are all within easy access.
With 161 bedrooms and seven suites, Bankside is all swish design and arty interiors. Set over six storeys, it is filled with eclectic artworks, with a gallery space to show new designs.
It also has several meeting rooms and event areas, including the “white box”, a blank space to rent that can be turned into anything from a screening room to a workout class.
It’s part of the Autograph Collection from Marriott. ROOMS FROM £273 A NIGHT, BANKSIDEHOTEL.COM
THE PRINCIPAL LONDON FITZROVIA, WC1
A former grand dame of the London hotel scene has made an exciting return to the city, in the form of The Principal London.
It’s in the Grade II listed site of the former Frederick Hotel Company’s Hotel Russell which opened in 1898 and was so stylish and influential in its day that its architect, Charles Fitzroy Doll, was commissioned to design the
The ship’s grand dining room was based on the hotel’s restaurant and included a replica of its “Lucky George” bronze dragon; who patently didn’t live up to his name.
The 334-room hotel has been lovingly brought back to life with beautiful interiors including a stunning ballroom and 1920s bar. ROOMS FROM £253 A NIGHT, PHCOMPANY.COM
THE STANDARD KINGS CROSS, WC1
One of the hippest hotel chains in the world is taking on a former Camden Council building – a 1960s monstrosity that was known as one of the ugliest buildings in the city and nicknamed The Egg Box. But now it is set to get the ultimate makeover.
The Standard Hotel group, the chain of uber-cool hotels with sites in New York, Miami and LA, is coming to Europe later this year, starting with the site on Euston Road, opposite St Pancras Station. It will have 250