Fash­ion’s big night

Sunday Herald Sun - Stellar - - Vogue -

Ready to shop like a Vogue VIP? Join Team Vogue and Amer­i­can Ex­press for a shop­ping ex­trav­a­ganza.

Aon Amer­i­can Fri­day, us­tralia’sev­en­tCBD Ex­press Septem­ber­willis Fash­ion’sbiggestbe back!1, in when­full Mel­bourneNigh­t shop­ping bloomVogue­Out comesCity of to Mel­bourne,town! In part­ner­shipthis one-night- with only the shop­ping spec­tac­u­lar will launch Mel­bourne Fash­ion Week and it’s FREE for ev­ery­one to at­tend, so grab your friends, come and meet the Vogue team and shop just like a Vogue VIP. The night runs from 5pm to 10pm and there’ll be fash­ion shows, mu­sic per­for­mances, spe­cial of­fers and much more! We’ve put to­gether a few high­lights to get you started, but head to fno.vogue.com.au for all the lat­est up­dates! #VFNO #VAEFNO

The launch celebratio­n in Bourke Street Mall

Join Vogue Aus­tralia edi­tor-in-chief Ed­wina Mccann and Deputy Lord Mayor of Mel­bourne Ar­ron Wood as the of­fi­cial Vogue Amer­i­can Ex­press Fash­ion’s Night Out (VAEFNO) pro­ceed­ings kick off in Bourke Street Mall at 5pm.

Vogue Hub

There’s go­ing to be plenty to do on the night. Head over to the Vogue Hub in Bourke Street Mall and pick up a FREE scoop of gelato from Gelato Messina, plus don’t miss be­ing pho­tographed in our 3D flo­ral Vogue cover in­stal­la­tion.

Meet the Vogue team

The Vogue team will be sta­tioned around the Mel­bourne CBD dur­ing VAEFNO. Meet up with the team at the launch mo­ment, bump into them at the David Jones run­way shows and spot them shop­ping around town.

Mel­bourne Fash­ion Week 2017

Mel­bournepart of the open­ing Fash­ion night Week cel­e­bra­tions,(MFW) ’17 kicks MFW off team­sin style up on with Fri­day, Vogue Septem­ber Aus­tralia 1. andAs Em­po­rium Mel­bourne for a full night of fash­ion, shop­ping and en­ter­tain­ment. Start the night at Lit­tle Bourke Street for Em­po­rium Mel­bourne’s Open­ing Night Run­way, then take ad­van­tage of ex­clu­sive of­fers at the city’s lead­ing re­tail­ers as part of Vogue Amer­i­can Ex­press Fash­ion’s Night Out, be­fore head­ing to the MFW Bar at Mel­bourne Town Hall for DJ sets, drinks and more. Visit mfw.mel­bourne.vic.gov.au and fol­low @melb­fash­ion­week for de­tails.

David Jones Bourke Street Mall Store

David Jones Bourke Street Mall women’s and men’s stores are the places to be for Vogue Amer­i­can Ex­press Fash­ion’s Night Out. Join David Jones am­bas­sador Jes­sica Gomes for this much-an­tic­i­pated night of style and ex­cite­ment as the stores are filled with an ar­ray of ac­tiv­i­ties, in­clud­ing fash­ion and swim­suit pa­rades, cham­pagne pop-up bars, guest DJS, spe­cial fash­ion of­fers and beauty treat­ments. Plus, you’ll be able to visit the ex­clu­sive Dior pop-up show­cas­ing the au­tumn/ win­ter ’17 ready-to-wear col­lec­tion that’s in-store for a lim­ited-time only. En­sure you stop by the In­ti­mates Lounge, while the guys can drop into the Gen­tle­men’s Lounge for an espresso mar­tini. And don’t miss the chance to see celebri­ties and blog­gers in store as well as get up close and per­sonal with your favourite Aus­tralian fash­ion de­sign­ers.

Cad­bury

Call­ing all choco­holics! Keep an eye out for the Cad­bury team, who will be hand­ing out sam­ples of de­li­cious Cad­bury Dark Milk Per­fectly Blended Choco­late. The blend is de­scribed as hav­ing rich co­coa notes and the smooth taste of Cad­bury Milk Choco­late.

Dyson Su­per­sonic Hair Lab

It took 50 months, 103 en­gi­neers and 1,625 kilo­me­tres of test hair to cre­ate the Dyson Su­per­sonic hair dryer. To cel­e­brate Vogue Amer­i­can Ex­press Fash­ion’s Night Out, the Dyson Su­per­sonic Hair Lab will be in Bourke Street Mall. Pop in and see one of the pro­fes­sional stylists for a com­pli­men­tary styling ses­sion and be­spoke hair tu­to­rial. At the tu­to­rial, you’ll find out all you need to know about hair health and styling. You can pur­chase a Dyson Su­per­sonic hair dryer from David Jones in Bourke Street Mall. Now also avail­able in lim­ited-edi­tion Nickel/pur­ple, it’s the per­fect gift to give, or you can treat your­self and look for­ward to mak­ing ev­ery day a good hair day.

Ge­org Jensen and Me­gan Hess

Join the Ge­org Jensen team, Vogue and in­ter­na­tional fash­ion il­lus­tra­tor Me­gan Hess to cel­e­brate the 50th an­niver­sary of de­signer Vi­vianna Torun BülowHübe team­ing up with Ge­org Jensen. Meet Me­gan Hess and have a one-of-a-kind il­lus­tra­tion fea­tur­ing your favourite Vi­vianna pieces cre­ated be­fore your eyes, which you can then take home. Head to the Ge­org Jensen flag­ship store on Collins Street for a glass of cham­pagne and ex­plore the de­signs and his­tory of Vi­vianna Torun Bülow-hübe, the brand’s cel­e­brated and in­flu­en­tial de­signer. For one night only, you can re­ceive a 10 per cent sav­ing on all the col­lec­tions in store.

Vogue scav­enger hunt

To cel­e­brate Vogue Amer­i­can Ex­press Fash­ion’s Night Out hit­ting Mel­bourne again, we’re host­ing our own scav­enger hunt. Be sure to fol­low us on Twit­ter and In­sta­gram @vogueaus­tralia, where the Vogue team will be post­ing clues that point to just where you need to head to and col­lect the prizes on of­fer. In celebratio­n of Vogue’s Septem­ber cover, the team will be hold­ing Bella Ha­did and Jor­dan Bar­rett signs so you can spot us – just make sure you say “Vogue scav­enger hunt” to redeem your prize. Head to fno.vogue.com.au to check out all the prizes on of­fer. Good luck and happy hunt­ing!

Street style

It Fash­ion’s wouldn’t Nightbe VogueOut Amer­i­can­with­out a Ex­pressshot of street style! We’ll have a VAEFNO pho­tog­ra­pher cov­er­ing the Mel­bourne CBD to snap you in your best out­fit. To see if your look made the street­style cut (and to check out all the other best-dressed VAEFNO fash­ion­istas), visit Vogue.com.au.

Flow­ers Vasette

The theme for VAEFNO 2017 is our “City in Bloom”, which ac­claimed florist Flow­ers Vasette, opened in 1989 by Cher­rie Mirik­lis, is help­ing to cre­ate.

THERE WILL BE 1,001 THINGS TO SEE ALL

OVER THE CITY FROM 5PM TO 10PM, SO HEAD TO FNO. VOGUE. COM. AU TO STAY UP-TO- DATE WITH THE LAT­EST DE­TAILS AND PLAN Y OUR NIGHT! SEE YOU AT BOURKE STREET MALL AT 5PM FOR KICK- OFF. #VFNO #VAEFNO

BAS­SIKE AND DAVID JONES VOGUE HAS TEAMED UP WITH BAS­SIKE TO CRE­ATE THE VOGUE AMER­I­CAN EX­PRESS FASH­ION’S NIGHT OUT T-SHIRT, SEEN HERE ON JES­SICA GOMES. THE EX­CLU­SIVE VAEFNO BAS­SIKE T-SHIRT, $90, IS AVAIL­ABLE IN NAVY OR MIL­I­TARY GREEN FROM DAVID JONES...

MEL­BOURNE FASH­ION WEEK

DAVID JONES

MON­TAIGNE MU­SI­CIAN MON­TAIGNE WILL BE THERE TO START THE CEL­E­BRA­TIONS AND PER­FORM CHAN­DE­LIER AS WELL AS TILLITKILL­SME. EN­JOY LIVE MU­SIC ALONG­SIDE THE VOGUE TEAM BE­FORE THE REST OF THE NIGHT’S FES­TIV­I­TIES.

GE­ORG JENSEN

DYSON

SNAPPED ON THE STREET DUR­ING VAEFNO.

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