Fashion’s big night
Ready to shop like a Vogue VIP? Join Team Vogue and American Express for a shopping extravaganza.
Aon American Friday, ustralia’seventCBD Express Septemberwillis Fashion’sbiggestbe back!1, in whenfull MelbourneNight shopping bloomVogueOut comesCity of to Melbourne,town! In partnershipthis one-night- with only the shopping spectacular will launch Melbourne Fashion Week and it’s FREE for everyone to attend, so grab your friends, come and meet the Vogue team and shop just like a Vogue VIP. The night runs from 5pm to 10pm and there’ll be fashion shows, music performances, special offers and much more! We’ve put together a few highlights to get you started, but head to fno.vogue.com.au for all the latest updates! #VFNO #VAEFNO
The launch celebration in Bourke Street Mall
Join Vogue Australia editor-in-chief Edwina Mccann and Deputy Lord Mayor of Melbourne Arron Wood as the official Vogue American Express Fashion’s Night Out (VAEFNO) proceedings kick off in Bourke Street Mall at 5pm.
There’s going to be plenty to do on the night. Head over to the Vogue Hub in Bourke Street Mall and pick up a FREE scoop of gelato from Gelato Messina, plus don’t miss being photographed in our 3D floral Vogue cover installation.
Meet the Vogue team
The Vogue team will be stationed around the Melbourne CBD during VAEFNO. Meet up with the team at the launch moment, bump into them at the David Jones runway shows and spot them shopping around town.
Melbourne Fashion Week 2017
Melbournepart of the opening Fashion night Week celebrations,(MFW) ’17 kicks MFW off teamsin style up on with Friday, Vogue September Australia 1. andAs Emporium Melbourne for a full night of fashion, shopping and entertainment. Start the night at Little Bourke Street for Emporium Melbourne’s Opening Night Runway, then take advantage of exclusive offers at the city’s leading retailers as part of Vogue American Express Fashion’s Night Out, before heading to the MFW Bar at Melbourne Town Hall for DJ sets, drinks and more. Visit mfw.melbourne.vic.gov.au and follow @melbfashionweek for details.
David Jones Bourke Street Mall Store
David Jones Bourke Street Mall women’s and men’s stores are the places to be for Vogue American Express Fashion’s Night Out. Join David Jones ambassador Jessica Gomes for this much-anticipated night of style and excitement as the stores are filled with an array of activities, including fashion and swimsuit parades, champagne pop-up bars, guest DJS, special fashion offers and beauty treatments. Plus, you’ll be able to visit the exclusive Dior pop-up showcasing the autumn/ winter ’17 ready-to-wear collection that’s in-store for a limited-time only. Ensure you stop by the Intimates Lounge, while the guys can drop into the Gentlemen’s Lounge for an espresso martini. And don’t miss the chance to see celebrities and bloggers in store as well as get up close and personal with your favourite Australian fashion designers.
Calling all chocoholics! Keep an eye out for the Cadbury team, who will be handing out samples of delicious Cadbury Dark Milk Perfectly Blended Chocolate. The blend is described as having rich cocoa notes and the smooth taste of Cadbury Milk Chocolate.
Dyson Supersonic Hair Lab
It took 50 months, 103 engineers and 1,625 kilometres of test hair to create the Dyson Supersonic hair dryer. To celebrate Vogue American Express Fashion’s Night Out, the Dyson Supersonic Hair Lab will be in Bourke Street Mall. Pop in and see one of the professional stylists for a complimentary styling session and bespoke hair tutorial. At the tutorial, you’ll find out all you need to know about hair health and styling. You can purchase a Dyson Supersonic hair dryer from David Jones in Bourke Street Mall. Now also available in limited-edition Nickel/purple, it’s the perfect gift to give, or you can treat yourself and look forward to making every day a good hair day.
Georg Jensen and Megan Hess
Join the Georg Jensen team, Vogue and international fashion illustrator Megan Hess to celebrate the 50th anniversary of designer Vivianna Torun BülowHübe teaming up with Georg Jensen. Meet Megan Hess and have a one-of-a-kind illustration featuring your favourite Vivianna pieces created before your eyes, which you can then take home. Head to the Georg Jensen flagship store on Collins Street for a glass of champagne and explore the designs and history of Vivianna Torun Bülow-hübe, the brand’s celebrated and influential designer. For one night only, you can receive a 10 per cent saving on all the collections in store.
Vogue scavenger hunt
To celebrate Vogue American Express Fashion’s Night Out hitting Melbourne again, we’re hosting our own scavenger hunt. Be sure to follow us on Twitter and Instagram @vogueaustralia, where the Vogue team will be posting clues that point to just where you need to head to and collect the prizes on offer. In celebration of Vogue’s September cover, the team will be holding Bella Hadid and Jordan Barrett signs so you can spot us – just make sure you say “Vogue scavenger hunt” to redeem your prize. Head to fno.vogue.com.au to check out all the prizes on offer. Good luck and happy hunting!
It Fashion’s wouldn’t Nightbe VogueOut Americanwithout a Expressshot of street style! We’ll have a VAEFNO photographer covering the Melbourne CBD to snap you in your best outfit. To see if your look made the streetstyle cut (and to check out all the other best-dressed VAEFNO fashionistas), visit Vogue.com.au.
The theme for VAEFNO 2017 is our “City in Bloom”, which acclaimed florist Flowers Vasette, opened in 1989 by Cherrie Miriklis, is helping to create.
THERE WILL BE 1,001 THINGS TO SEE ALL
OVER THE CITY FROM 5PM TO 10PM, SO HEAD TO FNO. VOGUE. COM. AU TO STAY UP-TO- DATE WITH THE LATEST DETAILS AND PLAN Y OUR NIGHT! SEE YOU AT BOURKE STREET MALL AT 5PM FOR KICK- OFF. #VFNO #VAEFNO
BASSIKE AND DAVID JONES VOGUE HAS TEAMED UP WITH BASSIKE TO CREATE THE VOGUE AMERICAN EXPRESS FASHION’S NIGHT OUT T-SHIRT, SEEN HERE ON JESSICA GOMES. THE EXCLUSIVE VAEFNO BASSIKE T-SHIRT, $90, IS AVAILABLE IN NAVY OR MILITARY GREEN FROM DAVID JONES...
MELBOURNE FASHION WEEK
MONTAIGNE MUSICIAN MONTAIGNE WILL BE THERE TO START THE CELEBRATIONS AND PERFORM CHANDELIER AS WELL AS TILLITKILLSME. ENJOY LIVE MUSIC ALONGSIDE THE VOGUE TEAM BEFORE THE REST OF THE NIGHT’S FESTIVITIES.
SNAPPED ON THE STREET DURING VAEFNO.