Ace­ol­ogy

Sunday Herald Sun - Stellar - - /Beauty - with SHERINE YOUSSEF

Be­hind the mask: This Aus­tralian brand fo­cuses ex­clu­sively on masks. “Ev­ery­one in our team comes from dif­fer­ent pro­fes­sional back­grounds, but our ob­ses­sion for skin­care and mask­ing brings us to­gether,” ex­plains Ace­ol­ogy con­tent cre­ator Caitlin Hodg­son.

“Ace­ol­ogy means the ‘science of reme­dies or ther­a­peu­tics’, mak­ing it the per­fect name to de­scribe the heal­ing qual­i­ties our masks pro­vide to ir­ri­tated, dam­aged, or prob­lem­atic skin, as well as the med­i­ta­tive time out.”

Made to model: The com­pany works very closely with der­ma­tol­o­gists and sup­pli­ers in Korea to de­ter­mine which nat­u­ral ac­tives work the best. They de­buted with a range of mix-your-own mod­el­ling masks, “a method of mask­ing that hasn’t re­ally been avail­able in Aus­tralia out­side of a day spa – plus they’re re­ally fun to use”, ex­plains Hodg­son.

Treat yourself: The brand just launched the resur­fac­ing and hy­drat­ing Overnight Lip Mask ($29, ace­ol­ogy.co), and a Firm­ing Treat­ment Mask is due this month.

Up next: Hodg­son shares that there are plans to “ex­pand be­yond the face and onto body mask­ing – watch this space”.

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