Searching for a soul mate? You could find them at a polling booth or political rally, new research reveals.
An American Journal of Political Science study had 146 participants rate the body odour attractiveness of unseen people with strong political opinions.
“People couldn’t predict the political ideology of others by smell, but they differentially found the smell of those who aligned with them more attractive,” lead author Dr Rose McDermott says, adding that “smell conveys important information about long-term affinity in political ideology that becomes incorporated into a key component of subconscious attraction”.
The researchers said this could explain why many couples share similar political views – because they were initially and subconsciously attracted to each other’s body odour.