Carl­ton in twist over its bot­tle-top blun­der

Sunday Tasmanian - - News -

CARL­TON Dry will bring back stubby twist tops af­ter its new ring pull cap caused cus­tomer fury.

Froth­ing mad beer drinkers have com­plained about the re­design, with some re­port­ing suf­fer­ing fin­ger cuts.

Carl­ton Dry has now apol­o­gised, say­ing the twist tops will re­turn to the mar­ket in March.

“We’ve lis­tened to our con­sumers and it’s clear they pre­fer open­ing their beer the more tra­di­tional way,” Carl­ton Dry brand di­rec­tor Brian Phan said.

“We’re go­ing back to twist tops. It wasn’t bro­ken and we shouldn’t have tried to fix it.”

The back­flip comes less than three months af­ter the ring pulls were launched in late Oc­to­ber.

Those fum­ing about the new caps have dubbed them “fin­ger shred­ders”, “ridicu­lous” and “rub­bish”.

In a bid to quell un­rest, the brewer even re­sorted to re­leas­ing a video ex­plain­ing how drinkers should place their thumb on the cap and pull the ring out, then up.

Other drinkers are up in arms about the bot­tle size shrink­ing from 355ml to 330ml with­out a cor­re­spond­ing price drop.

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