Carlton in twist over its bottle-top blunder
CARLTON Dry will bring back stubby twist tops after its new ring pull cap caused customer fury.
Frothing mad beer drinkers have complained about the redesign, with some reporting suffering finger cuts.
Carlton Dry has now apologised, saying the twist tops will return to the market in March.
“We’ve listened to our consumers and it’s clear they prefer opening their beer the more traditional way,” Carlton Dry brand director Brian Phan said.
“We’re going back to twist tops. It wasn’t broken and we shouldn’t have tried to fix it.”
The backflip comes less than three months after the ring pulls were launched in late October.
Those fuming about the new caps have dubbed them “finger shredders”, “ridiculous” and “rubbish”.
In a bid to quell unrest, the brewer even resorted to releasing a video explaining how drinkers should place their thumb on the cap and pull the ring out, then up.
Other drinkers are up in arms about the bottle size shrinking from 355ml to 330ml without a corresponding price drop.