Territory rig
BREAK OUT THE STOCKINGS AND DECK THE HALLS We’re gonna ask Santa for a few things a little earlier this year
DEAR Santa, Appreciating it is only July, I’m either a few months early or running late with my thoughts for the Chrissie tree, however, Christmas in July is a bit of a thing.
And last week we ticked over a new (financial) year, therefore it’s might be time to make some New Year’s retail resolutions.
It is also tax time, which may mean a tax return and an opportunity to invest in one’s wardrobe.
So it’s time to deck the halls with bells of fashion fun, and jingle bell our way through the mid-year sales.
If July means school holidays or travel and trips to the sunshine or snow, you might be hauling some personalised luggage, with initials and emojis etched on your suitcase or bag of choice.
Never mind the sleigh and reindeer, Santa, everything monogrammed — from mobile phone covers to handbags, pyjamas and keyrings — continue to sell quicker than a skinny Santa moving up a chimney.
The merry colour palette of red and green are still popular colours for the season, so that works well for everyone, no matter the climate or location.
Lose the red Santa suit and beard for rich velvets in jewelled tones, faux fur jackets, felt hats and designer-inspired accessories to create a luxury wintry look, without the price tag.
‘Tis the season for denim. The style and wash might change, but denim is a staple that is familiar as 25 December for the original Christmas calendar (not the July version). Stripes and sneakers are the Christmas crackers of 2017 – must haves.
The festive season might mean decorations, but if you’re looking for homewares, which are not as fast-paced as fashion in their trend movements, green is still on ( Christmas carol) song here, and Terracotta is earmarked to make a return. Trend forecaster WGSN Agency predicts our focus will still switch to textiles and tableware.
And if you’re looking for the fashion version of an advent calendar. Just head to the lolly aisle.