Carl­ton Dry bot­tles out over ring pull fizzer

Sunday Territorian - - NEWS - KAREN COL­LIER and JAMES MOTTERSHEAD

CARL­TON Dry will bring back stubby twist tops af­ter its new ring pull cap caused cus­tomer fury.

Froth­ing mad beer drinkers have com­plained about the re­design, with some re­port­ing suf­fer­ing fin­ger cuts.

Carl­ton Dry has now apol­o­gised, say­ing the twist tops will re­turn in March.

“We’ve lis­tened to our con­sumers and it’s clear they pre­fer open­ing their beer the more tra­di­tional way,” Carl­ton Dry brand di­rec­tor Brian Phan told the Sun­day Ter­ri­to­rian.

“So we’re go­ing back to twist tops. It wasn’t bro­ken and we shouldn’t have tried to fix it.”

The ex­tra­or­di­nary back­flip comes less than three months af­ter the ring pulls were launched. Those fum­ing about the new caps have dubbed them “fin­ger shred­ders”, “ridicu­lous” and “rub­bish”.

Frus­trated cus­tomers have been post­ing pic­tures of open­ing fails on so­cial me­dia and threat­en­ing to ditch the brand.

Pic­ture: JA­SON ED­WARDS

Tradies Joel Griffs, Luke Smith, Brody Mac­Don­ald, and Josh Lanyon try to work the ring pull

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