Celebrities enlisted to save our tourism
CELEBRITIES and reality TV stars will be sent to save Australia’s dwindling tourism industry as part of a multimillion-dollar bushfire recovery package for fire-ravaged communities.
Today, the Morrison Government will inject $76 million to help Australia recover from its unprecedented tourism slump with new data revealing airline bookings to Australia’s holiday hot spots have plummeted due to the bushfire crisis.
The package will include almost $10 million to fly celebrities, TV hosts and online influencers to Australia to spread the word that Australia is open for business.
The money will go to Australia’s International Media Hosting Program which recently funded trips for Bollywood star Parineeti Chopra and singer Kelly Rowland.
Australia’s famous beaches and high-quality produce may also appear on foreign screens with US talk show Late Night with Seth Meyers and the Chinese reality show We Are in Love – which sees Asian celebrities travelling to exotic destinations – both filming in Australia last year as part of the hosting program.
New data, provided exclusively to NewsCorp, reveals airline bookings from 12 key markets dropped by over 30 per cent last week alone, while bookings from tourists in Hong Kong, Germany and the United Kingdom were down by more than 50 per cent since December 9.
The Northern Territory, Queensland, Western Australia and Tasmania which have been less affected by fires have also been hurt by the slump, with Australia’s reputation taking a major hit with viral misinformation scaring tourists away.