Part­ner­ship pro­gram key to at­tract­ing more drive tourists to NT

Sunday Territorian - - NEWS - PHILLIPPA BUTT phillippa.butt@news.com.au

A NEW part­ner­ship pro­gram de­signed to bring more drive tourists to the NT will to­day be launched.

Called Key to the NT, the pro­gram works as a web­site where lo­cal busi­nesses can of­fer spe­cials in one place, be­fore cus­tomers are taken through to the busi­nesses’ own sites for pur­chase.

Tourism NT will part­ner with the Car­a­van In­dus­try As­so­ci­a­tion of Aus­tralia and other lo­cal and na­tional tourism busi­nesses to pro­mote NT hol­i­day in­cen­tives through in­ter­state tourism data­bases.

The in­cen­tives will be avail­able to in­ter­state vis­i­tors only, start­ing April 1, 2020.

The Key to the NT comes as part of the NT Gov­ern­ment’s $2 mil­lion Im­me­di­ate Tourism Re­silience Plan.

Act­ing Tourism Min­is­ter Eva Lawler said the plan was de­vel­oped to “min­imise the im­pacts of the Aus­tralian bush­fires and the na­tional coro­n­avirus travel re­stric­tions to sup­port the Ter­ri­tory’s tourism in­dus­try and en­cour­age vis­i­tors to come to the NT”.

“The Key to the NT part­ner­ship pro­gram aims to pro­mote Ter­ri­tory tourism and hote­lier deals and value-add of­fers to in­ter­state au­di­ences via na­tional tourism-re­lated or­gan­i­sa­tions’ sig­nif­i­cant client data­bases.

“This is a great op­por­tu­nity for lo­cal tourism op­er­a­tors and busi­nesses to show­case their prod­uct na­tion­ally and pro­vide ex­tra in­cen­tive for Aus­tralians to visit the NT.”

Car­a­van In­dus­try As­so­ci­a­tion of Aus­tralia chief ex­ec­u­tive Stu­art La­mont said the or­gan­i­sa­tion was look­ing for­ward to en­cour­ag­ing more peo­ple to visit the NT.

“The Ter­ri­tory is ready made for a self-drive ad­ven­ture,” he said.

Ad­ven­ture abounds in the NT

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