Partnership program key to attracting more drive tourists to NT
A NEW partnership program designed to bring more drive tourists to the NT will today be launched.
Called Key to the NT, the program works as a website where local businesses can offer specials in one place, before customers are taken through to the businesses’ own sites for purchase.
Tourism NT will partner with the Caravan Industry Association of Australia and other local and national tourism businesses to promote NT holiday incentives through interstate tourism databases.
The incentives will be available to interstate visitors only, starting April 1, 2020.
The Key to the NT comes as part of the NT Government’s $2 million Immediate Tourism Resilience Plan.
Acting Tourism Minister Eva Lawler said the plan was developed to “minimise the impacts of the Australian bushfires and the national coronavirus travel restrictions to support the Territory’s tourism industry and encourage visitors to come to the NT”.
“The Key to the NT partnership program aims to promote Territory tourism and hotelier deals and value-add offers to interstate audiences via national tourism-related organisations’ significant client databases.
“This is a great opportunity for local tourism operators and businesses to showcase their product nationally and provide extra incentive for Australians to visit the NT.”
Caravan Industry Association of Australia chief executive Stuart Lamont said the organisation was looking forward to encouraging more people to visit the NT.
“The Territory is ready made for a self-drive adventure,” he said.
Adventure abounds in the NT