Covid jab motivation

KIWI and Australian researchers sought to understand – and predict – the motivation of individuals to be vaccinated against Covid-19 using a policy response framework.

They found willingness depended not only on attitude but also on how involved people were with the problem and policy response (mass vaccination).

The authors say their work pinpoints the need to distinguish between those who lack interest in being vaccinated from those who strongly oppose it and to tailor the right strategies in response.

They say the results highlight problems for mass media in reaching people who do not seek to prevent virus spread.