Noosa cashes in on surge in visitor spend
Beaches busier than on Gold Coast
NOOSA’S beaches have been busier than the Gold Coast over the peak holidays as the latest tourism figures show a strong growth in visitor spend.
Lifesaving figures for the recent new year long weekend break revealed 16,176 swimmers hit Noosa Main Beach compared to the Gold Coast’s busiest of 12,843 at Paradise Point.
Lifesavers at Surfers Paradise had to look out for 10,904.
All this reinforces the continued surge in Noosa’s tourism stocks, with Tourism Noosa CEO Steve McPharlin confirming the latest Tourism Research Australia figures showed a record expenditure by Australians holidaying here.
“The Noosa region has benefited from strong increases in visitor spend,” Mr McPharlin said. “While spending in the region by Australian and overseas visitors increased, visitor numbers remained steady, aligning with Tourism Noosa’s focus on attracting visitors who will stay longer in the region and spend more on activities and experiences.”
Mr McPharlin said this all helped to “disperse the benefits of tourism across a range of local operators and locations”.
“The UK remains Noosa’s number one international visitor market, while growth in spend from New Zealand and the USA reinforces Tourism Noosa’s global strategy which focuses on these important inbound markets,” he said.
A more detailed Noosa breakdown of the latest tourism research figures will be available later this week, but the overall performance was positive news that comes ahead of a dedicated push by Tourism Noosa into the lucrative US market through trade events.
“We are also partnering with Tourism Australia and Australian Traveller magazine on a luxury travel campaign in the US,” Mr McPharlin said.
The Noosa boost was reflected by strong growth in Queensland’s burgeoning international tourism sector, with the Sunshine State outperforming New South Wales.
‘‘ WE ARE ALSO PARTNERING WITH TOURISM AUSTRALIA AND AUSTRALIAN TRAVELLER MAGAZINE ON A LUXURY TRAVEL CAMPAIGN IN THE US. STEVE MCPHARLIN