Noosa cashes in on surge in vis­i­tor spend

Beaches busier than on Gold Coast

Sunshine Coast Daily - - NEWS - PETER GAR­DINER

NOOSA’S beaches have been busier than the Gold Coast over the peak hol­i­days as the lat­est tourism fig­ures show a strong growth in vis­i­tor spend.

Life­sav­ing fig­ures for the re­cent new year long week­end break re­vealed 16,176 swim­mers hit Noosa Main Beach com­pared to the Gold Coast’s busiest of 12,843 at Par­adise Point.

Life­savers at Surfers Par­adise had to look out for 10,904.

All this re­in­forces the con­tin­ued surge in Noosa’s tourism stocks, with Tourism Noosa CEO Steve McPhar­lin con­firm­ing the lat­est Tourism Re­search Aus­tralia fig­ures showed a record ex­pen­di­ture by Aus­tralians hol­i­day­ing here.

“The Noosa re­gion has ben­e­fited from strong in­creases in vis­i­tor spend,” Mr McPhar­lin said. “While spend­ing in the re­gion by Aus­tralian and over­seas vis­i­tors in­creased, vis­i­tor num­bers re­mained steady, align­ing with Tourism Noosa’s fo­cus on at­tract­ing vis­i­tors who will stay longer in the re­gion and spend more on ac­tiv­i­ties and ex­pe­ri­ences.”

Mr McPhar­lin said this all helped to “dis­perse the ben­e­fits of tourism across a range of lo­cal op­er­a­tors and lo­ca­tions”.

“The UK re­mains Noosa’s num­ber one in­ter­na­tional vis­i­tor mar­ket, while growth in spend from New Zealand and the USA re­in­forces Tourism Noosa’s global strat­egy which fo­cuses on these im­por­tant in­bound mar­kets,” he said.

A more de­tailed Noosa break­down of the lat­est tourism re­search fig­ures will be avail­able later this week, but the over­all per­for­mance was pos­i­tive news that comes ahead of a ded­i­cated push by Tourism Noosa into the lu­cra­tive US mar­ket through trade events.

“We are also part­ner­ing with Tourism Aus­tralia and Aus­tralian Trav­eller mag­a­zine on a lux­ury travel cam­paign in the US,” Mr McPhar­lin said.

The Noosa boost was re­flected by strong growth in Queens­land’s bur­geon­ing in­ter­na­tional tourism sec­tor, with the Sun­shine State out­per­form­ing New South Wales.

‘‘ WE ARE ALSO PART­NER­ING WITH TOURISM AUS­TRALIA AND AUS­TRALIAN TRAV­ELLER MAG­A­ZINE ON A LUX­URY TRAVEL CAM­PAIGN IN THE US. STEVE MCPHAR­LIN

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