Free les­son in dig­i­tal mar­ket­ing for tourism

Sunshine Coast Daily - - BETTER BUSINESS - TOURISM SI­MON LATCHFORD Visit Sun­shine Coast

EV­ERY busi­ness wants to make a good im­pres­sion on­line. Hav­ing a strong dig­i­tal pres­ence on your web­site, so­cial me­dia and TripAd­vi­sor is cru­cial, as it helps give your busi­ness the stamp of cred­i­bil­ity it needs to el­e­vate your ap­peal in the mar­ket­place.

With our tourism in­dus­try only grow­ing larger, there’s an in­creased need for ed­u­ca­tion and train­ing to build in­dus­try ca­pa­bil­ity and en­able op­er­a­tors to drive tourism de­mand, boost­ing lo­cal at­trac­tions and the busi­nesses that de­pend on them.

This year Visit Sun­shine Coast (VSC) is sup­port­ing re­gional tourism op­er­a­tors through our VSC In­dus­try De­vel­op­ment Pro­gram, which is fo­cused on up­skilling busi­nesses in dig­i­tal mar­ket­ing.

The free pro­gram is open for all tourism busi­ness op­er­a­tors and in­cludes a se­ries of dig­i­tal work­shops cov­er­ing: web ba­sics; be book­able on­line; in­crease your web­site traf­fic; plan­ning your on­line strat­egy, on­line mar­ket­ing for events, on­line re­view and rep­u­ta­tion man­age­ment, max­imis­ing Face­book and max­imis­ing In­sta­gram.

Busi­nesses tak­ing part will un­dergo a free dig­i­tal health check which will re­view your busi­ness’s cur­rent on­line pres­ence and pro­vide rec­om­men­da­tions for your web­site, Google lo­cal pres­ence, TripAd­vi­sor and so­cial me­dia, as well as the op­por­tu­nity for one-on-one coach­ing to pro­vide as­sis­tance in dig­i­tal up­scal­ing.

In ad­di­tion, VSC will host a Global Ready workshop on Fe­bru­ary 6 that will pro­vide tourism op­er­a­tors with the tools they need to equip their busi­ness for in­ter­na­tional vis­i­tors, and how to en­gage with over­seas rep­re­sen­ta­tives to bet­ter pro­mote their prod­uct.

VSC is part­ner­ing with Tourism Tribe and the Queens­land Tourism In­dus­try Coun­cil to fa­cil­i­tate the work­shops, with the first – Web Ba­sics – to be held on Fe­bru­ary 5.

To get in­volved visit team­sun­shinecoast.com/de­vel­op­ment.

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