Going green matters for maker of finest fabrics
AN Italian manufacturer of high-end Merino fabrics has pledged its presence in Australia is for the long haul while calling on growers to help boost the environmental credentials of wool.
Reda caught up with woolgrowers in Hobart for the annual awards of its Reda Future Project. At this year’s event, growers vere invited to share their views on the industry, with company representatives saying Reda is building partnerships for the long term.
The project involves finewool growers in NSW, Victoria and Tasmania as well as New Zealand, who are signed up on contracts of three to five years.
Established in 1865, Reda manufactures worsted suiting fabrics and high-performance activewear fabrics.
Chief operating officer Francesco Botto Poala said the activewear sector had grown rapidly since the early 2010s.
Mr Botto Poala said environmental credentials played a big part in the marketing of wool fabrics, especially for younger people.
He detailed Reda’s commitment to life-cycle assessment, where the impact of each stage of production is quantified.
“This is going become big over the next five, maybe 10 years,” he said.
Mr Botto Poala said millennial consumers, aged up to their mid-30s, and the generation after them had an appetite for ethically produced, high-quality goods – and they were prepared to pay for them.
Reda’s inaugural sustainability award went to NSW growers Peter and Rosemary McNeill.