Go­ing green mat­ters for maker of finest fab­rics

Tasmanian Country - - THE STOCK REPORT -

AN Ital­ian man­u­fac­turer of high-end Merino fab­rics has pledged its pres­ence in Aus­tralia is for the long haul while call­ing on grow­ers to help boost the en­vi­ron­men­tal cre­den­tials of wool.

Reda caught up with wool­grow­ers in Ho­bart for the an­nual awards of its Reda Fu­ture Project. At this year’s event, grow­ers vere in­vited to share their views on the in­dus­try, with com­pany rep­re­sen­ta­tives say­ing Reda is build­ing part­ner­ships for the long term.

The project in­volves finewool grow­ers in NSW, Vic­to­ria and Tas­ma­nia as well as New Zealand, who are signed up on con­tracts of three to five years.

Es­tab­lished in 1865, Reda man­u­fac­tures worsted suit­ing fab­rics and high-per­for­mance ac­tivewear fab­rics.

Chief op­er­at­ing of­fi­cer Francesco Botto Poala said the ac­tivewear sec­tor had grown rapidly since the early 2010s.

Mr Botto Poala said en­vi­ron­men­tal cre­den­tials played a big part in the mar­ket­ing of wool fab­rics, es­pe­cially for younger peo­ple.

He de­tailed Reda’s com­mit­ment to life-cy­cle as­sess­ment, where the im­pact of each stage of pro­duc­tion is quan­ti­fied.

“This is go­ing be­come big over the next five, maybe 10 years,” he said.

Mr Botto Poala said mil­len­nial con­sumers, aged up to their mid-30s, and the gen­er­a­tion af­ter them had an ap­petite for eth­i­cally pro­duced, high-qual­ity goods – and they were pre­pared to pay for them.

Reda’s in­au­gu­ral sus­tain­abil­ity award went to NSW grow­ers Peter and Rose­mary McNeill.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.