Dig­i­tal push still on

Tasmanian Country - - NEWS -

AUS­TRALIAN Wool In­no­va­tion con­tin­ues to de­velop its on­line plat­form, WoolQ Mar­ket, de­spite there be­ing no ap­par­ent mar­ket fail­ure.

And it has ac­cused on­line trad­ing plat­form Auc­tion­sPlus of not wanting to work with it on the project.

At AWI’s an­nual gen­eral meet­ing last week WoolPro­duc­ers Aus­tralia pres­i­dent Ed Storey said he was con­cerned with the de­vel­op­ment of the plat­form, which was born out of a 2014 re­view.

He was con­cerned with the mes­sage that a levy-pay­ing or­gan­i­sa­tion was com­pet­ing in the mar­ket­place with an ex­ist­ing plat­form. He said Auc­tion­sPlus was a vi­able op­tion with vi­able wool vol­umes trad­ing.

“I’m not sure of the area of mar­ket fail­ure the de­vel­op­ment is ad­dress­ing.”

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