Cortana may come to iOS and Android
Microsoft will continue its cross-platform push by bringing Cortana to Android and iOS devices
Cortana, Microsoft’s Xbox-themed digital assistant, is reportedly coming to Android and iOS as a standalone app. A new Reuters report says it will come to Microsoft’s rival mobile platforms after the digital assistant’s debut on Windows 10 later in 2015.
This isn’t the first time we’ve heard of Cortana working on non-Windows devices. In November 2014, Microsoft chief experience officer Julie Larson-Green said during a meeting with reporters that Cortana could come to other platforms.
Extending the digital assistant’s reach beyond Microsoft’s mobile platform, therefore, is key to making Cortana useful to Windows users. To be effective, any digital assistant requires access to all kinds of information, including important data pulled from phones such as location history and web searches. Since most mobile devices users are definitely not using Windows Phone – especially in the US – it makes sense that Microsoft is looking to bring Cortana to where its users are.
Bringing a marquee Windows feature to other platforms also emphasises, the shifting priorities for Microsoft as it looks to become a truly cross-platform software provider.
Reuters also says Microsoft is planning some improvements to Cortana for the fall, pulled from a company artificial intelligence research project called Einstein.
It’s not clear what kind of improvements Microsoft is planning, but from the Reuters interview with Eric Horvitz, managing director of Microsoft Research and part of the Einstein project, it sounds like the focus is on better understanding of context within email. Cortana already parses email to surface reminders for, say, an upcoming flight. If the Cortana improvements work out as Microsoft is hoping, however, the digital assistant could become better at predicting a user’s needs, similar to Google Now.
If Microsoft’s digital assistant does come to Android and iOS, it won’t be the first time we’ve seen a digital assistant ship as its own app. Apple’s Siri began life as a thirdparty iOS app that was later acquired by the company, and Google currently offers a stripped down version of Google Now on iOS.