76.4% FACEBOOK IS THE MOST POSITIVELY TALKED ABOUT BRAND AMONG AUSTRALIAN MILLENNIALS

Of the Australian millennials surveyed by international analysis group YouGov, 76.4% of them have both heard something positive about Facebook and have talked about it with friends or family within the last two weeks. Facebook was followed closely by Netflix (with 71.4%) and tied for third place were Instagram and Kmart, with 68.1% each. It’s worth noting that these respondents were asked “Have you heard anything positive about the brand?”, which leaves them open to also have heard a lot of negative things about the same brand. [ In the interests of balance, can you get a ‘Have you heard anything negative about...’ survey, YouGov? — Ed]