Aussies are too committed to their telcos and it’s costing them thousands

LOYAL FOR 6.5 YEARS ON AVERAGE, NEW STUDY FINDS.

IF YOU THINK you’re especially loyal to your phone service provider, you’re not alone. Research conducted by comparison site Finder has revealed that close to two-thirds (62%) of Australians have stuck with their telco for over four years and a staggering 22% of Australians have stayed with their provider for over 11 years. This latter figure almost doubles the national average of 6.5 years.

Among the reasons cited for remaining loyal to their carrier, being “happy with the provider” is the most common among customers. While we’re not going to bad-mouth happiness, remaining faithful to any one carrier is not a sensible purchasing decision in the majority of cases, as most incentives in the telco industry are for new sign-ups rather than returning customers, and it’s unlikely that a carrier will offer the best value over the course of a decade. Amongst other reasons for sticking to their guns, consumers found it too much of a hassle or too confusing to find a better deal and make the switch.