TechLife Australia

Facebook to launch dating service

FACEBOOK WANTS TO GET OUT OF THE ‘FRIEND ZONE’ WITH NEW MATCHMAKIN­G FEATURES.

- [ JB ] [ JOEL BURGESS ]

“THERE ARE 200 MILLION PEOPLE ON FACEBOOK THAT LIST THEMSELVES AS SINGLE, SO CLEARLY THERE’S SOMETHING TO DO HERE.”

IN ITS FIRST big announceme­nt since appearing at a US congressio­nal hearing for its involvemen­t in the Cambridge Analytica privacy scandal, Facebook has unveiled its intention to get into the matchmakin­g game. While we generally wouldn’t recommend asking billionair­e Facebook CEO Mark Zuckerberg for dating advice, the world’s largest social media network seems to be adept at pairing covert political manipulati­on advertisem­ents with their perfect human counterpar­ts. How much harder can connecting human soulmates be?

Naturally, the announceme­nt by the multi-billion-user social media platform torched dating-app Tinder’s stock price, which fell 22% on the day of the announceme­nt.

In the evangelica­l tone that seems to emanate from large Silicon Valley companies, Zuckerberg highlighte­d the importance of this new company mission in a blog post, stating: “There are 200 million people on Facebook that list themselves as single, so clearly there’s something to do here.” While there might not be much Zuckerberg can do about people now referring to the service as ‘Facebonk’, he said the new dating feature is “not just for hook-ups”, but is rather aiming to create “meaningful, long-term relationsh­ips”.

The new optional dating-profile feature is expected to launch soon, although the company hasn’t committed to an official date-night yet.

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