Facebook to launch dating service
FACEBOOK WANTS TO GET OUT OF THE ‘FRIEND ZONE’ WITH NEW MATCHMAKING FEATURES.
“THERE ARE 200 MILLION PEOPLE ON FACEBOOK THAT LIST THEMSELVES AS SINGLE, SO CLEARLY THERE’S SOMETHING TO DO HERE.”
IN ITS FIRST big announcement since appearing at a US congressional hearing for its involvement in the Cambridge Analytica privacy scandal, Facebook has unveiled its intention to get into the matchmaking game. While we generally wouldn’t recommend asking billionaire Facebook CEO Mark Zuckerberg for dating advice, the world’s largest social media network seems to be adept at pairing covert political manipulation advertisements with their perfect human counterparts. How much harder can connecting human soulmates be?
Naturally, the announcement by the multi-billion-user social media platform torched dating-app Tinder’s stock price, which fell 22% on the day of the announcement.
In the evangelical tone that seems to emanate from large Silicon Valley companies, Zuckerberg highlighted the importance of this new company mission in a blog post, stating: “There are 200 million people on Facebook that list themselves as single, so clearly there’s something to do here.” While there might not be much Zuckerberg can do about people now referring to the service as ‘Facebonk’, he said the new dating feature is “not just for hook-ups”, but is rather aiming to create “meaningful, long-term relationships”.
The new optional dating-profile feature is expected to launch soon, although the company hasn’t committed to an official date-night yet.