YOUR BRAIN CAN BE REPROGRAMMED TO THINK YOU HATE CERTAIN TASTES

THIS NEWS IS NOT BEING SUGAR-COATED.

Researchers at Columbia University’s Zuckerman Institute have figured out which parts of the brain can be stimulated to provoke different reactions to taste. In their experiments, they were able to make mice think ordinary water was sugar, made them like bitterness and turned sweet treats into something nasty. And although this is still in the experimental stages being conducted on lab animals, the research could give hope to those looking to lose the few extra kilos they put on because they have a fondness for sugar, but more importantly, help those dependent on emotional eating and those suffering from eating disorders. It might even control the obesity pandemic gripping the world.