IBM Watson used for vacation advertising

AI WANTS TO SPREAD THE TRAVEL BUG.

The 50’s may have been the heyday for ad men, but it seems 2018 is the year of the advertising neural nets. Germany’s largest airline Lufthansa has teamed up with IBM’s Watson to try to get you to dig into that annual leave by jumping on a plane to one of the many countries the company flies to. While the primary advertising is just images of European cities the campaign allows you to ask Watson questions about the airline or destination directly from the ad.