WOMEN are leading lucrative careers in a range of exciting industries.
But many still face workforce challenges including a gap between men’s and women’s take-home pay and inflexible hours for working mums.
Women on Boards executive director Claire Braund says an unrealistic perception still reigns: ‘‘One of the greatest challenges for women is combating perceptions that gender is no longer an issue and that the playing field is level.
‘‘There is just too much hard statistical evidence that it isn’t.’’
‘‘Companies are able to breathe a little now. If a company wants to change any part of its system, they need someone to drive that change.’’
She says event management was also popular and had strengthened as an area of employment within the past 10 years.
‘‘Event managers always seem to be women. I think they think that it’s just organising parties and functions but, a year down the track, they realise how much hard work it is,’’ Ms Hewett says.
‘‘Those roles were very few and far between but now most companies need people involved in communication and promotion.’’
Ms Morgan says the roles available today were more diverse.
‘‘Five years ago there wasn’t the broader opportunities out there at the senior end. There were very traditional roles, CEOs, general managers . . . . these days there’s some very interesting titles opening up.’’
Some of these positions lie in the new realm of social media, considered a niche field but now hot on employees’ radar.
University of South Australia Communication Researcher and Senior Lecturer, Dr Collette Snowden, says that demand for social media is more prominent than ever.
‘‘The multi-skilling required appeals to women. You have a combination of communication, design, strategy and creativity,’’ she says.
‘‘Businesses finally realise that it (positions in social media) provides a whole new way to communicate with their market.’’
Dr Snowden says she was frequently contacted by organisations for students to assist in social media roles, indicating the rising popularity from both students and employers.
With degrees in international business and tourism business management, Timea Kovacs, 29, has just been appointed the online content coordinator at Flinders University. She manages online content including Facebook, Twitter and YouTube to promote the company.
‘‘Businesses are realising how necessary it is to have a person managing social media and they are aiming to reach a wider audience, nationally and intentionally,’’ she says.