Social media savvy advantage
It pays to be out there, writes Cara Jenkin
JOB seekers, employers and recruiters are warned it is no longer who you know but who knows you as social media plays an increasing role in the employment market.
Training provider Australian Training Alliance is encouraging all workers to learn how they can use social media platforms to their advantage as the war for top talent in the skills shortage intensifies.
It finds there often is a gap in people’s knowledge between the social and business use of social media. Workers are missing opportunities because they are not using each medium appropriately.
ATA has introduced workshops to its course list that are tailored to candidates, employers and recruiters to teach people how to use each medium to maximise their chances of success.
Jobseekers need to know how to promote themselves, employers should understand how to attract candidates and recruiters need to promote as well as attract candidates.
Business development manager Andrew Dollman says many people have heard stories of how people have become unstuck in using social media but few examples of where social media has had a positive impact.
He says employers can be too formal when promoting themselves on social media, sending the wrong message in the wrong format.
‘‘ A lot of businesses promote themselves as employers of choice but when you look at their page on Facebook or their Twitter, which are very social, they are using images from a media website, rather than real people,’’ he says.
Agency recruitment specialist Elena Di Fiore says many users just need to learn ‘‘ brand awareness’’.
Job seekers can learn how to promote themselves positively before they go out and start actively looking for a job.
‘‘ Employers can understand where the market is going, what other business are doing,’’ she says.
CLUED UP: Agency recruitment specialist Elena Di Fiore and development manager Andrew Dollman study social media trends.