So­cial me­dia savvy ad­van­tage

It pays to be out there, writes Cara Jenkin

The Advertiser - Careers - - Advice -

JOB seek­ers, em­ploy­ers and re­cruiters are warned it is no longer who you know but who knows you as so­cial me­dia plays an in­creas­ing role in the em­ploy­ment mar­ket.

Train­ing provider Aus­tralian Train­ing Al­liance is en­cour­ag­ing all work­ers to learn how they can use so­cial me­dia plat­forms to their ad­van­tage as the war for top tal­ent in the skills short­age in­ten­si­fies.

It finds there of­ten is a gap in peo­ple’s knowl­edge be­tween the so­cial and busi­ness use of so­cial me­dia. Work­ers are miss­ing op­por­tu­ni­ties be­cause they are not us­ing each medium ap­pro­pri­ately.

ATA has in­tro­duced work­shops to its course list that are tai­lored to can­di­dates, em­ploy­ers and re­cruiters to teach peo­ple how to use each medium to max­imise their chances of suc­cess.

Job­seek­ers need to know how to pro­mote them­selves, em­ploy­ers should un­der­stand how to at­tract can­di­dates and re­cruiters need to pro­mote as well as at­tract can­di­dates.

Busi­ness de­vel­op­ment man­ager An­drew Doll­man says many peo­ple have heard sto­ries of how peo­ple have be­come un­stuck in us­ing so­cial me­dia but few ex­am­ples of where so­cial me­dia has had a pos­i­tive im­pact.

He says em­ploy­ers can be too for­mal when pro­mot­ing them­selves on so­cial me­dia, send­ing the wrong mes­sage in the wrong for­mat.

‘‘ A lot of busi­nesses pro­mote them­selves as em­ploy­ers of choice but when you look at their page on Face­book or their Twit­ter, which are very so­cial, they are us­ing images from a me­dia web­site, rather than real peo­ple,’’ he says.

Agency re­cruit­ment spe­cial­ist Elena Di Fiore says many users just need to learn ‘‘ brand aware­ness’’.

Job seek­ers can learn how to pro­mote them­selves pos­i­tively be­fore they go out and start ac­tively look­ing for a job.

‘‘ Em­ploy­ers can un­der­stand where the mar­ket is go­ing, what other busi­ness are do­ing,’’ she says.

Picture: Mark Brake

CLUED UP: Agency re­cruit­ment spe­cial­ist Elena Di Fiore and de­vel­op­ment man­ager An­drew Doll­man study so­cial me­dia trends.

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