Be pre­pared to im­press

The Advertiser - Careers - - Job -

WITH ev­ery­one out to im­press at the Na­tional Ca­reers and Em­ploy­ment Expo, prepa­ra­tion is vi­tal for job hunters to make sure they stand out.

Net­work­ing ad­viser and HLB Mann Judd mar­ket­ing and busi­ness de­vel­op­ment di­rec­tor David Der­cho says it is im­por­tant to treat this expo dif­fer­ently from a car­a­van or pet expo.

He says job hunters need to fo­cus on rel­e­vant em­ploy­ers and be pre­pared to sell their skills to those peo­ple.

‘‘ This is a rare op­por­tu­nity for job­seek­ers and stu­dents to meet and po­ten­tially im­press a fu­ture em­ployer and prepa­ra­tion is of the ut­most im­por­tance,’’ he says.

Der­cho en­cour­ages ex­po­go­ers to treat all com­mu­ni­ca­tion with po­ten­tial em­ploy­ers as if they are hav­ing a job in­ter­view.

‘‘ You’ve got a sea of job­seek­ers out there all look­ing for a job, so you need to ask your­self what’s go­ing to make you stand out from your com- pe­ti­tors,’’ Der­cho ad­vises. He says vis­i­tors can fa­mil­iarise them­selves with the com­pany’s me­dia re­leases or an­nual re­ports, for ex­am­ple, of­ten avail­able on the in­ter­net, so they un­der­stand is­sues the com­pany is deal­ing with and can dis­cuss rel­e­vant top­ics.

‘‘ This will grab their at­ten­tion and make you stand out as some­one who’s done their home­work with due dili­gence and that you have a gen­uine thirst for knowl­edge about what they’re do­ing,’’ he says.

‘‘ Be­cause your time is limited with these em­ploy­ers, it’s im­por­tant you max­imise this op­por­tu­nity. Leave a pos­i­tive im­pres­sion on them be­cause it is a com­pet­i­tive en­vi­ron­ment and you need to stand out from the pack.’’

Der­cho says first im­pres­sions are last­ing and ex­po­go­ers should pay ex­tra at­ten­tion to their pre­sen­ta­tion. ‘‘ Dress as if you were go­ing for an in­ter­view with that com­pany – dress ac­cord­ing to the cor­po­rate cul­ture of that firm and make sure your pre­senta- tion is ap­pro­pri­ate,’’ he says. Der­cho says it is im­por­tant to go armed with busi­ness cards, if pos­si­ble, and re­sumes that have been vet­ted by at least a friend or fam­ily mem­ber to make sure it is ap­pro­pri­ate for your tar­get em­ploy­ers.

‘‘ Of­fer them a re­sume – don’t wait for them to ask for a copy be­cause they may not do that. Be proac­tive and tell them you’d like to leave it with them for re­view and con­sid­er­a­tion,’’ he says. Fol­low-up is vi­tal. Job­seek­ers should send em­ploy­ers an email within 48 hours, thank­ing them for their time and con­sid­er­a­tion of their re­sume.

– Tom Bow­den

Q&A TIME: Vis­i­tors talk with ex­hibitors at the Na­tional Ca­reers and Em­ploy­ment Expo.

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