Re­al­is­ing po­ten­tial to make a change

Prof­its be­fore peo­ple isn’t a fore­gone con­clu­sion. Ben Pike re­ports

The Advertiser - Careers - - Executives -

COR­PO­RATE suc­cess and so­cial re­spon­si­bil­ity to­ward the Third World are not mu­tu­ally ex­clu­sive ideas, says youth leader Imteaz Ahamed.

In­stead, com­pa­nies who are able to look be­yond their im­me­di­ate quar­ter by quar­ter re­sults can make in­vest­ments that not only make the world a bet­ter place but also in­crease their long-term prof­itabil­ity.

The 24-year-old Reckitt Benckiser na­tional ac­count man­ager is hop­ing to con­vince del­e­gates of this and make more con­tacts when he heads to the One Young World Sum­mit in the United States later this month.

At the Pitts­burgh con­fer­ence, 1500 del­e­gates from the UN, young lead­ers and the likes of Bob Geldof, Bill Clin­ton and Twit­ter founder Jack Dorsey will meet to find ways to cre­ate change in their coun­tries through en­gag­ing the power of youth.

‘‘ Around 52 of the largest com­pa­nies in the world have 50 per cent of global turnover so big busi­ness has an op­por­tu­nity to change things very quickly,’’ he says.

‘‘ The rea­son they need to care is be­cause the op­por­tu­ni­ties in terms of growth in the fu­ture is go­ing to come from these im­pov­er­ished nations. It’s a so­cial re­spon­si­bil­ity but there is also an eco­nomic op­por­tu­nity out there.’’

It’s that same idea of cor­po­rate re­spon­si­bil­ity that is run­ning through Ahamed’s own con­cept, called elev8, to bring pros­per­ity to parts of the Third World.

Ahamed aims to do this by out­sourc­ing data en­try to poorer coun­tries, es­pe­cially in parts of Africa where there has been an ex­plo­sive growth in in­ter­net us­age.

He pre­sented this idea to last year’s con­fer­ence in Switzer­land and is hop­ing to cul­ti­vate yet more con­tacts in Africa as well as his home coun­try of Bangladesh.

‘‘ This would lower costs of ma­jor cor­po­ra­tions by out­sourc­ing to the Third World but it is also about cor­po­rate so­cial re­spon­si­bil­ity through giv­ing eco­nomic op­por­tu­ni­ties in these places,’’ he says.

‘‘ Staff, share­hold­ers and the wider com­mu­ni­ties are be­com­ing more aware of the broader im­pacts busi­ness has on the world in ar­eas such as the en­vi­ron­ment, labour and ex­ploita­tion.’’

OP­POR­TU­NI­TIES: Imteaz Ahamed will at­tend the One Young World Sum­mit in the US.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.