Kia re­veals its seven-year pitch

Korean brand steals a march on ri­vals, in­clud­ing sib­ling Hyundai

The Advertiser - Motoring - - NEWS - CRAIG DUFF

KIA has thrown down the gaunt­let to its ri­vals, in­clud­ing sib­ling brand Hyundai, with the launch of a seven-year war­ranty backed by capped price ser­vic­ing and road­side as­sis­tance for the same pe­riod. The in­dus­try-lead­ing move fol­lows Hyundai’s in­tro­duc­tion of lifetime capped price ser­vic­ing — which came with an in­crease in the cost of ser­vic­ing for the first three years, up from $189 to $229.

The price dif­fer­ence be­tween the South Korean com­peti­tors over the sev­enyear term is now min­i­mal and Kia says the in­clu­sion of a seven-year war­ranty more than off­sets the dif­fer­ence.

Hyundai’s i30 Ac­tive au­to­matic hatch is $225 cheaper than the com­pa­ra­ble Kia Cer­ato hatch over seven years, at $2200 against $2425. Off­set­ting the dif­fer­ence, the Kia is $1000 cheaper to buy.

The base-model Hyundai Santa Fe diesel costs $2800 to ser­vice over seven years against $2864 for the Kia Sorento.

“This is a wa­ter­shed mo­ment in cus­tomer care,” says Kia Aus­tralia chief op­er­at­ing of­fi­cer Damien Mered­ith.

“Kia cus­tomers now have a peace of mind that can’t be matched in the Aus­tralian new car mar­ket.

“The two-year in­crease in war­ranty, capped-price ser­vic­ing and road­side as­sist is ab­so­lutely trans­par­ent and we will not be ask­ing our cus­tomers to dip into their pock­ets to fund the ex­tra ben­e­fits.”

The war­ranty and ser­vice terms will be trans­fer­able to sub­se­quent own­ers, pro­vid­ing the orig­i­nal buyer has had the ve­hi­cle ser­viced ac­cord­ing to the sched­ule at a Kia deal­er­ship.

All Kia own­ers who are now el­i­gi­ble for the five-year capped-price pro­gram will be up­graded to share in the ad­di­tional two years of the re­vised plan.

“Kia ac­knowl­edges that there is huge choice avail­able in the new car mar­ket in Aus­tralia and we need to be ready to build a lifetime re­la­tion­ship with our cus­tomers, an­tic­i­pat­ing and pro­vid­ing for their needs when they make that decision to join the Kia fam­ily,” Mered­ith says.

Feather in the ser­vice cap: The Cer­ato will cost $2425 over seven years and the Sorento (above) will be $2864

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