Seven awards in pivotal year
EFFICIENCY: Genevieve and Suzannah Toop on the company’s two new Vespa scooters.
IT’S been a year of enormous change at Toop&Toop Real Estate, but it is what has stayed the same that helped the agency take home seven awards at last week’s Awards for Excellence. After being diagnosed with cancer, director Anthony Toop handed the operational reigns over to his two daughters, Genevieve and Suzannah, 27 and 24, making them general manager of sales of marketing and general manager of operations respectively.
Genevieve Toop said while she and her sister had implemented a range of innovative systems and approaches, it was their strong and unchanging customer focus that cemented their success.
‘‘In a year that saw a lot of change, our team has worked extremely hard and for them to be recognised like this by our industry is very humbling,’’ Ms Toop said.
‘‘Suzannah and I are in a full succession roll-out where Anthony and Sylvia are freeing up time to share their experiences and train and mentor the team. We have implemented new software, new processes and have gone from a corporatisation agenda back to a family business where it genuinely is one team that we now call Team Toop.
‘‘We have completely shifted the culture back to its origins were our customer needs are the highest priority.’’
The agency took home seven awards on the night from their 16 finalist nominations, including Community Service - Individual, and Marketing & Communications.
‘‘Suzannah and I were proud with the number and the calibre of awards that Toop&Toop won on the night,’’ Ms Toop said.
‘‘We were especially thrilled to win Large Agency of the Year, Large Property Management Agency of the Year and the award for Innovation.’’
The agency had been excluded from competing in these three categories for a number of years as it had been inducted into the REISA Hall of Fame for these areas.
‘‘To win all three of these awards first year out, especially with the calibre of the finalists was an amazing achievement for us and a testament to the entire Toop Team,’’ Ms Toop said.
She praised REISA’s new and improved judging process, which included the introduction of an independent auditor.
‘‘This was an important element to the awards and raised the prestige for award winners,’’ she said. SOCIAL: The
expectant REISA Awards crowd gathers
at the Adelaide Entertainment