Seven awards in piv­otal year

The Advertiser - Real Estate - - Broad St, Marden -

EF­FI­CIENCY: Genevieve and Suzan­nah Toop on the com­pany’s two new Vespa scoot­ers.

IT’S been a year of enor­mous change at Toop&Toop Real Es­tate, but it is what has stayed the same that helped the agency take home seven awards at last week’s Awards for Ex­cel­lence. Af­ter be­ing di­ag­nosed with can­cer, di­rec­tor An­thony Toop handed the op­er­a­tional reigns over to his two daugh­ters, Genevieve and Suzan­nah, 27 and 24, mak­ing them gen­eral man­ager of sales of mar­ket­ing and gen­eral man­ager of op­er­a­tions re­spec­tively.

Genevieve Toop said while she and her sis­ter had im­ple­mented a range of in­no­va­tive sys­tems and ap­proaches, it was their strong and un­chang­ing cus­tomer fo­cus that ce­mented their suc­cess.

‘‘In a year that saw a lot of change, our team has worked ex­tremely hard and for them to be recog­nised like this by our in­dus­try is very hum­bling,’’ Ms Toop said.

‘‘Suzan­nah and I are in a full suc­ces­sion roll-out where An­thony and Sylvia are free­ing up time to share their ex­pe­ri­ences and train and men­tor the team. We have im­ple­mented new soft­ware, new pro­cesses and have gone from a cor­po­rati­sa­tion agenda back to a fam­ily busi­ness where it gen­uinely is one team that we now call Team Toop.

‘‘We have com­pletely shifted the cul­ture back to its ori­gins were our cus­tomer needs are the high­est pri­or­ity.’’

The agency took home seven awards on the night from their 16 fi­nal­ist nom­i­na­tions, in­clud­ing Com­mu­nity Ser­vice - In­di­vid­ual, and Mar­ket­ing & Com­mu­ni­ca­tions.

‘‘Suzan­nah and I were proud with the num­ber and the cal­i­bre of awards that Toop&Toop won on the night,’’ Ms Toop said.

‘‘We were es­pe­cially thrilled to win Large Agency of the Year, Large Prop­erty Man­age­ment Agency of the Year and the award for In­no­va­tion.’’

The agency had been ex­cluded from com­pet­ing in th­ese three cat­e­gories for a num­ber of years as it had been in­ducted into the REISA Hall of Fame for th­ese ar­eas.

‘‘To win all three of th­ese awards first year out, es­pe­cially with the cal­i­bre of the fi­nal­ists was an amaz­ing achieve­ment for us and a tes­ta­ment to the en­tire Toop Team,’’ Ms Toop said.

She praised REISA’s new and im­proved judg­ing process, which in­cluded the in­tro­duc­tion of an in­de­pen­dent au­di­tor.

‘‘This was an im­por­tant el­e­ment to the awards and raised the pres­tige for award win­ners,’’ she said. SO­CIAL: The

ex­pec­tant REISA Awards crowd gath­ers

at the Ade­laide En­ter­tain­ment


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