BLUE JEANS ARE THE PERFECT FIT FOR PM JULIA GILLARD’S DOWN WITH-THE-PEOPLE IMAGE
“I HAVE often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant.”
Those, by the way, are the words of the late great Yves Saint Laurent and not mine because from what I’ve seen and heard jeans are anything but.
You see, if as Dr Hook sang in the ‘80s “Baby makes her blue jeans talk’’ mine would more often than not tell me, “Yes, your bum does look big in this’’. So, I was surprised by a recent survey that showed jeans are value for money.
According to statistics published in a report for London’s Science Museum, a pair of $70 jeans can be worn 428 times before they end up in the rag bag. This equates to a 16c cost per wear.
Julia Gillard was obviously trying to get her money’s worth out of her jeans last weekend when she struck a pose at her new home, The Lodge.
Knowing full well moving in would mean a photo opportunity, the Prime Minister and partner Tim Mathieson deliberately dressed down for the occasion in his ‘n’ hers denim.
It was a casual, but smart look for a Labor PM moving into a mansion, because blue jeans are a great leveller.
However, while they may make everyone around feel more at ease, jeans aren’t always comfortable thanks to back gap and muffin top.
Jeans with a 428-wear lifespan? Sorry, but as you may have already figured out, jeans are dead to me.
Or, rather, they were until I happened upon Levi’s Curve ID. Basically Levi’s interviewed and scanned the bodies of 60,000 women to create three styles of jeans for three body shapes – slight, demi and bold – which promise to cater to 80 per cent of women. Including yours truly who is so into her new flattering demi curve jeans it is time she curbed her enthusiasm for jelly cakes. Otherwise it won’t be long before I get my just deserts and the muffin top rises again.