The Advertiser - SA Weekend - - STYLE -

“I HAVE of­ten said that I wish I had in­vented blue jeans: the most spec­tac­u­lar, the most prac­ti­cal, the most re­laxed and non­cha­lant.”

Those, by the way, are the words of the late great Yves Saint Lau­rent and not mine be­cause from what I’ve seen and heard jeans are any­thing but.

You see, if as Dr Hook sang in the ‘80s “Baby makes her blue jeans talk’’ mine would more of­ten than not tell me, “Yes, your bum does look big in this’’. So, I was sur­prised by a re­cent sur­vey that showed jeans are value for money.

Ac­cord­ing to statis­tics pub­lished in a re­port for London’s Sci­ence Mu­seum, a pair of $70 jeans can be worn 428 times be­fore they end up in the rag bag. This equates to a 16c cost per wear.

Ju­lia Gil­lard was ob­vi­ously try­ing to get her money’s worth out of her jeans last week­end when she struck a pose at her new home, The Lodge.

Know­ing full well mov­ing in would mean a photo op­por­tu­nity, the Prime Min­is­ter and part­ner Tim Mathieson de­lib­er­ately dressed down for the oc­ca­sion in his ‘n’ hers denim.

It was a ca­sual, but smart look for a La­bor PM mov­ing into a man­sion, be­cause blue jeans are a great lev­eller.

How­ever, while they may make ev­ery­one around feel more at ease, jeans aren’t al­ways com­fort­able thanks to back gap and muf­fin top.

Jeans with a 428-wear life­span? Sorry, but as you may have al­ready fig­ured out, jeans are dead to me.

Or, rather, they were un­til I hap­pened upon Levi’s Curve ID. Ba­si­cally Levi’s in­ter­viewed and scanned the bod­ies of 60,000 women to cre­ate three styles of jeans for three body shapes – slight, demi and bold – which prom­ise to cater to 80 per cent of women. In­clud­ing yours truly who is so into her new flat­ter­ing demi curve jeans it is time she curbed her en­thu­si­asm for jelly cakes. Oth­er­wise it won’t be long be­fore I get my just deserts and the muf­fin top rises again.

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