THE PER­SONAL TOUCH OPENS UP A WHOLE NEW WORLD OF SHOP­PING

The Advertiser - SA Weekend - - STYLE -

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me a princess, but there are some things I could do my­self which I would rather were done for me – such as giv­ing my feet a pedi­cure.

I can’t say the same about shop­ping. Which is why I wasn’t ex­actly sold on (anony­mously) re­view­ing the per­sonal shop­ping ser­vice at David Jones in Run­dle Mall.

Hav­ing re­cently bought four pairs of shoes (they were all on sale, hon­est), I clearly didn’t need to pay any­one to run around find­ing me footwear – or any­thing else. But the ser­vice is free, so I said yes – it was shop­ping, af­ter all.

Be­ing time-poor had led me to the shoe depart­ment (heels are a rel­a­tively quick pur­chase) when what I re­ally needed (OK, wanted) was a lit­tle black dress for Valen­tine’s Day. I had a very spe­cific LBD in my mind – it had to be a clas­sic that I could wash and wear on re­peat and dress up or down with ac­ces­sories. Ev­ery LBD I had seen was OTT with em­bel­lish­ment, by de­sign­ers whom I sus­pect have shares in dryclean­ing busi­nesses.

So, with an hour set aside, I met with per­sonal shop­per/stylist Nikki and ex­plained what I, or rather she, was look­ing for – and she got to work while I re­laxed in a pri­vate suite with sweets.

Turns out I was more than happy for her to wait on me hand and foot: Be­cause Nikki knew the fash­ion floor like the back of her hand. No sooner had I put my feet up than she was back with Diane von Fursten­berg and Bianca Spender LBDS, which met my spec­i­fi­ca­tions. She also took me out of my com­fort zone by in­tro­duc­ing me to brands and styles I would never have looked at twice.

I left vow­ing to use the “I-could-ge­tused-to-this” ser­vice. Yet a part of me was also won­der­ing if I would ever be able to face the fash­ion floor on my own again – un­til I spied some­thing hot on the way out in the shape of a Collette by Collette Din­ni­gan dress. [email protected]­ver­tiser.com.au

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