THE PERSONAL TOUCH OPENS UP A WHOLE NEW WORLD OF SHOPPING
me a princess, but there are some things I could do myself which I would rather were done for me – such as giving my feet a pedicure.
I can’t say the same about shopping. Which is why I wasn’t exactly sold on (anonymously) reviewing the personal shopping service at David Jones in Rundle Mall.
Having recently bought four pairs of shoes (they were all on sale, honest), I clearly didn’t need to pay anyone to run around finding me footwear – or anything else. But the service is free, so I said yes – it was shopping, after all.
Being time-poor had led me to the shoe department (heels are a relatively quick purchase) when what I really needed (OK, wanted) was a little black dress for Valentine’s Day. I had a very specific LBD in my mind – it had to be a classic that I could wash and wear on repeat and dress up or down with accessories. Every LBD I had seen was OTT with embellishment, by designers whom I suspect have shares in drycleaning businesses.
So, with an hour set aside, I met with personal shopper/stylist Nikki and explained what I, or rather she, was looking for – and she got to work while I relaxed in a private suite with sweets.
Turns out I was more than happy for her to wait on me hand and foot: Because Nikki knew the fashion floor like the back of her hand. No sooner had I put my feet up than she was back with Diane von Furstenberg and Bianca Spender LBDS, which met my specifications. She also took me out of my comfort zone by introducing me to brands and styles I would never have looked at twice.
I left vowing to use the “I-could-getused-to-this” service. Yet a part of me was also wondering if I would ever be able to face the fashion floor on my own again – until I spied something hot on the way out in the shape of a Collette by Collette Dinnigan dress. [email protected]vertiser.com.au