WHY WOMEN ARE PAYING LIP SERVICE TO ANY TALK OF A RECESSION
in the ’90s when I was a student in my 20s I forked out $45 for an Ultima II longwearing lipstick called Better Than Chocolate – you guessed it – just for the name. And was it? Well, no, actually. But you knew that too.
Still, compared with the majority of brown lipsticks – which often come in distasteful, unflattering shades – it was pretty moreish. Said lippy was a lush shade of very wearable plum-brown and its texture was the icing on the cake – it literally glided on like a thin layer of grenache and somehow stayed put.
Sure, the price of that choccy lippy was a bit rich, but it made poor me smile – which was better than pouting because I couldn’t afford a new dress.
I’d also heard the story about the immaculately groomed saleswoman in John Martin’s cosmetics department who caught the eye of a Grand Prix driver and lived happily ever after . . . travelling the globe in luxury.
Looks like I wasn’t alone in my spending habits, according to researchers from four American universities. In a recent paper titled Boosting Beauty in an Economic Decline: Mating, Spending and the Lipstick Effect they show that during the past 20 years in times of recession women cheer themselves up by buying beauty products.
The researchers also found that young, unmarried women buy luxury beauty products to appear more attractive to a potential sugar daddy.
So, to all the single ladies who can’t help feeling like a kid in a candy store at the high-end make-up counter, now you know why.
OK, so it’s a step in the wrong direction for anyone who follows the feminist movement.
But leave the store with Tom Ford lipsticks and they may lead you to a millionaire. So go on, treat yourself. Besides, it’s the perfect excuse for having expensive tastes. [email protected]vertiser.com.au