DESIGN WORLD FINALLY GROWS UP AND ALLOWS MODELS TO ACT THEIR AGE
yet to see it, but from what I’ve read about it Timothy GreenfieldSanders’ documentary About Face: Supermodels, Then and Now seems worth a look. It shows covergirls from the ’70s and ’80s including Paulina Porizkova talking about her experiences as a teen model and the ugly side of fashion’s beautiful people: “They [the editors] would open my portfolio and start discussing me. ‘Good nose, but what are we going to do about those teeth?’ ‘Don’t worry, don’t make her open her mouth’.”
Well Paulina, who is now 47, and her teeth may have the last laugh yet. That’s because the fashion industry seems to be growing up.
This year Vogue editors worldwide pledged to not knowingly work with models under 16, and advertising campaigns are increasingly featuring older models. By older, they usually mean 30, which has traditionally been the use-by date for models.
But for Emma Balfour, above, who grew up in Adelaide, 40 really has been the new 30. Some of you might remember her as the Grace Kellylike girl from the late ’80s before she became a waif and the first grunge model in the early ’90s. At the time, when she was in her early 20s, she said she looked like “an angry little boy” and has since rejected her then label as the “face of heroin chic”, calling it boring.
What is exciting, however, is the career revival Emma has had. Now 42, she has been the face of David Lawrence and Jacqui E, which has done wonders for their image with their target market: career women. While she may not look like the average 40, or even 30-something, she is easier to relate to than a teenager and, no doubt, pleased to be finally acting her age.
Lastly, props to Invisible Zinc UV protection which is being even more mature by giving its face, 56-year-old Jerry Hall, a moment in the sun. [email protected]vertiser.com.au