DE­SIGN WORLD FI­NALLY GROWS UP AND AL­LOWS MOD­ELS TO ACT THEIR AGE

The Advertiser - SA Weekend - - STYLE -

I AM

yet to see it, but from what I’ve read about it Ti­mothy Green­field­San­ders’ doc­u­men­tary About Face: Su­per­mod­els, Then and Now seems worth a look. It shows cov­er­girls from the ’70s and ’80s in­clud­ing Paulina Porizkova talk­ing about her ex­pe­ri­ences as a teen model and the ugly side of fash­ion’s beau­ti­ful peo­ple: “They [the ed­i­tors] would open my port­fo­lio and start dis­cussing me. ‘Good nose, but what are we go­ing to do about those teeth?’ ‘Don’t worry, don’t make her open her mouth’.”

Well Paulina, who is now 47, and her teeth may have the last laugh yet. That’s be­cause the fash­ion in­dus­try seems to be grow­ing up.

This year Vogue ed­i­tors world­wide pledged to not know­ingly work with mod­els un­der 16, and ad­ver­tis­ing cam­paigns are in­creas­ingly fea­tur­ing older mod­els. By older, they usu­ally mean 30, which has tra­di­tion­ally been the use-by date for mod­els.

But for Emma Bal­four, above, who grew up in Ade­laide, 40 re­ally has been the new 30. Some of you might re­mem­ber her as the Grace Kel­ly­like girl from the late ’80s be­fore she be­came a waif and the first grunge model in the early ’90s. At the time, when she was in her early 20s, she said she looked like “an an­gry lit­tle boy” and has since re­jected her then la­bel as the “face of heroin chic”, call­ing it bor­ing.

What is ex­cit­ing, how­ever, is the ca­reer re­vival Emma has had. Now 42, she has been the face of David Lawrence and Jac­qui E, which has done won­ders for their im­age with their tar­get mar­ket: ca­reer women. While she may not look like the av­er­age 40, or even 30-some­thing, she is eas­ier to re­late to than a teenager and, no doubt, pleased to be fi­nally act­ing her age.

Lastly, props to In­vis­i­ble Zinc UV pro­tec­tion which is be­ing even more ma­ture by giv­ing its face, 56-year-old Jerry Hall, a mo­ment in the sun. [email protected]­ver­tiser.com.au

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